Blog

06 Oct | 2016

What is a brand?

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can change with context.

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Angela Dallin

Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
Audrey Foo

Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
Caroline Currie

Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments. 
Gil Binne

Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication.  He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
Guest Blogger
Holly Thomson

Digital Marketing Strategist
Ian Adams

Communications Designer
Jenny Lu

Inbound Marketing Coordinator
Julie Kim

Designer
Malcolm MacGregor

Principal Client Success
Megan Sarah

Communications Designer
Perry Boeker

Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
Sangeet Anand

Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.
Sarah Hancock

Client Services Director
Terry Dove

Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).