Choosing the right name for your company isn’t easy.
First of all, you may have a myriad of ideas, and not know which direction to go in. Add that to the fact that your colleagues will likely have a variety of their own ideas, along with reasons why theirs are the best.
With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time.
But to succeed long-term in this very competitive market, product brands need to step up their game.
