Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
31 Oct | 2017

The Importance of Packaging Design

Packaging & 3D Design

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

There has been more attention given to packaging design in recent years, as companies are realizing that attractive packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren’t you drawn to the bottles with interesting labels?Your product’s packaging can be a consumer's first point of contact with your product, and a spiffy package may make someone try a new brand or product line they’ve never heard of.

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25 Oct | 2017

A Simple System to Help You Design the Perfect Annual Report

Reports & Investor Communications

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Does your annual report present your annual figures in a concise and transparent manner?
Does it explain your management strategy in a compelling and credible way?
Does it act as a powerful sales tool for prospective business partners?
Does it enhance the credibility of your brand?
Does it act as a positive source of motivation for your staff?

Your annual report is the single most important measure of your company’s reputation. If it doesn’t do all of the above, then maybe it’s time to revisit your corporate communications strategy

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19 Oct | 2017

13 Step Design Process that Results in a Great Brochure

Creative Strategy, Corporate Communications

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a better decision we’ve assembled a list of the top 13 things you need to consider before producing a company brochure. By walking through this checklist, you’ll be a lot closer to creating a brochure that is on-brand, on-time and on-budget.

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05 Oct | 2017

How to Manage a Graphic Design Project

Creative Strategy, Customer Service

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Project Management 101

There are some key steps to follow when managing a print design project. With these checks in place, several basic questions are answered and guidelines created, allowing everyone involved in the process to be on the same page. Whether the project is big or small, by following the same fundamental process, the potential for surprises is all but eliminated.

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Designer
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.
  • Client Services Director
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials