Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
14 Dec | 2017

8 Ways to Attract Prospects to your Trade Show Booth

Creative Strategy, Events & Going’s on

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:

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05 Oct | 2017

How to Manage a Graphic Design Project

Creative Strategy, Customer Service

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Project Management 101

There are some key steps to follow when managing a print design project. With these checks in place, several basic questions are answered and guidelines created, allowing everyone involved in the process to be on the same page. Whether the project is big or small, by following the same fundamental process, the potential for surprises is all but eliminated.

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21 Sep | 2017

How To Create a Powerful Brand with Brand Identity Guidelines

B2B Branding

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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14 Sep | 2017

Why Rebrand a Company: 5 Questions to Ask Yourself

B2B Branding

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Regardless of the nature of your business, one common aspect all companies share is that they operate in an ever-changing marketplace.

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17 Aug | 2017

6 Stand-Out Design Secrets of Expert Packaging Designers

Packaging & 3D Design

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time.

But to succeed long-term in this very competitive market, product brands need to step up their game.

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10 Nov | 2016

The Advantages of a Printed B2B Brochure

Marketing & Advertising, Corporate Communications

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking?

We all know the many reasons why the corporate website is essential in today’s business climate. But is there an opportunity to support your website’s reason for being with a printed brochure? Well, you might just be surprised at the advantages this modest investment can give your business today.

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03 Nov | 2016

Ready for the Big (trade) Show?

Creative Strategy, Events & Going’s on

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Tradeshow_image.jpg

Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.

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19 Sep | 2013

Customer Service is a Team Effort

Customer Service

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

When it comes to being successful as a creative firm, it takes much more than stellar design, savvy programming and solid profit margins to survive. To think that a creative firm can possibly continue to grow and prosper and develop return business on such attributes alone is unrealistic.

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Gil Binne

Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Designer
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.
  • Client Services Director
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials