Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?
Regardless of the nature of your business, one common aspect all companies share is that they operate in an ever-changing marketplace.
With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time.
But to succeed long-term in this very competitive market, product brands need to step up their game.
Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:
Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking?
We all know the many reasons why the corporate website is essential in today’s business climate. But is there an opportunity to support your website’s reason for being with a printed brochure? Well, you might just be surprised at the advantages this modest investment can give your business today.
Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.
Whether you’re having a logo designed for your new business, or refreshing a logo you’ve had for a few years, the creation of a company’s mark can be a difficult process for many. What should seemingly be a fun, engaging project can at times become challenging and even frustrating. I see many clients struggle with the decisions involved in creating and selecting the right logo.
When it comes to being successful as a creative firm, it takes much more than stellar design, savvy programming and solid profit margins to survive. To think that a creative firm can possibly continue to grow and prosper and develop return business on such attributes alone is unrealistic.
Noun: The combined action of a group of people, esp. when effective and efficient.
Teamwork is to create a work environment that values collaboration. In a team environment everyone understands and believes that the ideas, the planning, and the decisions are all better when agreed upon as a group.