We have all heard of reverse engineering, right? Wikipedia defines it partially as “the process of extracting knowledge or design information from anything man-made (which) often involves disassembling something and analyzing its components and workings in detail.” I think this process of starting at the end is a very useful tool in many instances.
It is often said that Style is timeless and Trend is not; how much does this affect what we do at a creative agency?
My role is to provide support for the design and web teams: making sure there is paper and power, coffee and pencils, invoicing and payroll. But I see much of what is created here, and in my observation, balance is the key.