Recently I had the chance to take a two-week trip to the beautiful city of Barcelona in Spain. In Catalan, the pronunciation is actually “Barthelona”–so now when you read this blog post in your head you will sound like you have a lisp: excellent.
In most design applications, typography is meant to be invisible—meaning it should act as a vessel for delivering a message without distracting the reader, allowing them to unconsciously absorb the information presented. With that in mind, it may be surprising to find out that the ability to choose appropriate typography is a fine art form that takes experience and a keen eye to master.
In today’s world of digital experiences, your website has become the face of your company. The typography on your website can make the difference between your company being portrayed as savvy and knowledgeable or sloppy and incompetent—in other words, the design and readability of your website is completely dependent on the good practice of typography.