Those of you in the investor relations field know that great presentations are crucial to your company’s marketing. A compelling presentation leaves audiences with a positive impression and lodges your most important selling points in their memory. A weak presentation leaves them bored and exhausted from trying to absorb too much information. Or as we like to call it—“Death by PowerPoint.”
Investor Relations (IR) professionals tell me their biggest challenge with presentations is keeping the amount of information to a minimum. By the time the project has been vetted by the CEO, CFO, COO, geologist, lawyer or whoever else gets to contribute, the slides can overflow with details that greatly bog down a presentation.