Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
19 Oct | 2017

13 Step Design Process that Results in a Great Brochure

Creative Strategy, Corporate Communications

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a better decision we’ve assembled a list of the top 13 things you need to consider before producing a company brochure. By walking through this checklist, you’ll be a lot closer to creating a brochure that is on-brand, on-time and on-budget.

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05 Oct | 2017

How to Manage a Graphic Design Project

Creative Strategy, Customer Service

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Project Management 101

There are some key steps to follow when managing a print design project. With these checks in place, several basic questions are answered and guidelines created, allowing everyone involved in the process to be on the same page. Whether the project is big or small, by following the same fundamental process, the potential for surprises is all but eliminated.

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21 Sep | 2017

How To Create a Powerful Brand with Brand Identity Guidelines

B2B Branding

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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14 Sep | 2017

Why Rebrand a Company: 5 Questions to Ask Yourself

B2B Branding

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Regardless of the nature of your business, one common aspect all companies share is that they operate in an ever-changing marketplace.

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05 Sep | 2017

How to Conduct a Brand Audit

B2B Branding

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

Your brand is the emotional and psychological connection your customers have with your company, product or service. It is their collective perception and impression. Because it is shaped by public perception, your brand is somewhat like living thing. It has a unique personality and characteristics that evolve over time, due to internal and external factors.

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29 Aug | 2017

What Makes the Corporate Brand Naming Process Successful?

B2B Branding

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Choosing the right name for your company isn’t easy.

First of all, you may have a myriad of ideas, and not know which direction to go in. Add that to the fact that your colleagues will likely have a variety of their own ideas, along with reasons why theirs are the best.

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17 Aug | 2017

6 Stand-Out Design Secrets of Expert Packaging Designers

Packaging & 3D Design

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time.

But to succeed long-term in this very competitive market, product brands need to step up their game.

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20 Jul | 2017

Tips from a Vancouver User Experience Designer: The UX Design Process

User Experience

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

Meet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years  experience in designing websites that convert.

In the following post, Angela will walk you through an 8 step UX design process that will help you create an exceptional website experience for your visitors.

Over to you, Angela!

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13 Jun | 2017

How to Attract Corporate Sponsors for Your Association

Web Design

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Many associations today are faced with the challenge of how to attract corporate sponsors.

Our client, Skate Canada BC/Yukon, is an example of a real success story in this regard. They have created a thriving member engagement program, and as a result, have attracted solid long-term funding from sponsors.   

To start, Skate Canada BC/Yukon has an amazing website dedicated to amateur sport.

The website gets millions of hits a year because Skate Canada has crafted and maintained a well-developed value proposition. They know what the skating community wants and they deliver.

Although Skate Canada is a provincial sport agency, the national body looks to them for innovation and leadership.

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06 Jun | 2017

Membership Engagement Strategy: Essentials for Success

Creative Strategy, Corporate Communications

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Membership engagement strategy is a hot topic among association administrators and nonprofit leadership.

And it’s no wonder.

Associations and non-profits today face many challenges, including splintered and subject-specific interest groups, changing participation in organizations and civic groups and shrinking budgets with fewer grant opportunities.

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Designer
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.
  • Client Services Director
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials