Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
17 Aug | 2017

6 Stand-Out Design Secrets of Expert Packaging Designers

Packaging & 3D Design

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time.

But to succeed long-term in this very competitive market, product brands need to step up their game.

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20 Jul | 2017

Tips from a Vancouver User Experience Designer: The UX Design Process

User Experience

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

Meet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years  experience in designing websites that convert.

In the following post, Angela will walk you through an 8 step UX design process that will help you create an exceptional website experience for your visitors.

Over to you, Angela!

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13 Jun | 2017

How to Attract Corporate Sponsors for Your Association

Web Design

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Many associations today are faced with the challenge of how to attract corporate sponsors.

Our client, Skate Canada BC/Yukon, is an example of a real success story in this regard. They have created a thriving member engagement program, and as a result, have attracted solid long-term funding from sponsors.   

To start, Skate Canada BC/Yukon has an amazing website dedicated to amateur sport.

The website gets millions of hits a year because Skate Canada has crafted and maintained a well-developed value proposition. They know what the skating community wants and they deliver.

Although Skate Canada is a provincial sport agency, the national body looks to them for innovation and leadership.

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06 Jun | 2017

Membership Engagement Strategy: Essentials for Success

Creative Strategy, Corporate Communications

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Membership engagement strategy is a hot topic among association administrators and nonprofit leadership.

And it’s no wonder.

Associations and non-profits today face many challenges, including splintered and subject-specific interest groups, changing participation in organizations and civic groups and shrinking budgets with fewer grant opportunities.

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30 May | 2017

5 Questions to Ask When Building your Member Value Proposition

Marketing & Advertising

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

At a recent event hosted by a non-profit organization, I had the good fortune to catch up with a friend who serves on the organization’s board.

Our discussion quickly turned to the business of operating the Association. He was challenged by the lack of member engagement.

When I asked about his Member Value Proposition, he was at a loss to properly describe it.

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16 May | 2017

Greener Annual Report Design in 3 Easy Steps

Environment, Corporate Communications

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

Is your company thinking about greener annual report design this year? This may be especially important to you if business and stakeholders have strong values around sustainability.

Start by asking yourself: Will you be sending out a printed annual report or online version? Or both? You might be wondering which choice is best for your company as well as which is the better choice for the environment.

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11 May | 2017

Thinking of your next annual report design? I want to share with you how to use infographics to help take your report to the next level. 

I'll be honest, as a designer/illustrator I'm not a big fan of reading, especially when pictures are an alternative. Now I'm not saying reading doesn't have its place, but I'm sure you'll agree that images and graphics are a much quicker and easier way to digest complex ideas/information than a page-long description typed out.

The issue is how do you meet somewhere in the middle and clearly present your complex information without boring the reader to death. Fortunately we have a the solution: the infographic.

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01 Feb | 2017

Bid Books are Big Business

Brochures, design, bidbooks

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Bid books are comprehensive documents used to attract significant events or programs to a particular city or facility. The best example of bid book is when the Olympic committee sends out a request for interested cities to become a host city. The bid book is an essential part of the award submission process. Bid books include letters of support from all levels of government, descriptions of venues, community demographics, accommodation facilities, security, medical services, media infrastructure, telecommunications and transportation networks. The list is exhaustive, but necessary.

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24 Nov | 2016

8 Ways to Attract Prospects to your Trade Show Booth

Creative Strategy, Events & Going’s on

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:

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18 Nov | 2016

Why do consumers choose one brand over the other? What do most people think of when you mention big corporate brands like Apple or Nike?

Many neurological studies have shown that people make subconscious decisions when choosing one product over the other. This is why it's vital for brands to effectively communicate and connect with potential customers in a memorable way.

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Office Administrator & Proofreader
  • Designer
  • Commmunications Designer Armed with a Bachelor of Arts in Creative Advertising and Graphic Design, Kane has travelled all the way from the shores of Western Australia to join the Red Rocket Creative team. A talented, multidisciplinary designer with several years of industry experience, Kane consistently delivers well researched, strategic and innovative design solutions to each of his clients.
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Client Services Manager
  • Office Administrator Sangeet comes to Red Rocket with a Diploma in Financial Management from BCIT and is currently working towards her Degree in Business Administration. Her primary goal is to keep the office running smoothly, while keeping her coworkers cheerful.
  • Client Services Director
  • Senior Drupal Architect
  • Senior Web Producer
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials