21 Nov | 2012


Team Building

team·work /ˈtēmˌwərk/
Noun: The combined action of a group of people, esp. when effective and efficient.

Teamwork is to create a work environment that values collaboration. In a team environment everyone understands and believes that the ideas, the planning, and the decisions are all better when agreed upon as a group.

“None of us is as good as all of us.“

Teamwork is the glue that keeps a team together; it’s the bond that creates strength, unity and support. It’s also the oil that makes the team work. It enables smoother more efficient movement in achieving goals, and can help to overcome challenges.

Why is teamwork so important?
“Strength lies in the differences, not in the similarities.”

Over the years, I’ve witnessed our studio grow–from a two-person start-up to employing many talented individuals. With that growth came a wide variety of demands: larger scope of work, increased client requirements and expectations, broader range of expertise, not to mention the cost of overheads associated with providing our clients with these offerings (including staff and a comfortable working environment).

To remain competitive in our fast-paced marketplace, we need to work efficiently and effectively. This doesn’t mean everybody doing the same thing or everybody being able to do each other’s jobs. It’s about creating synergy in our working environment, where the sum is greater than the parts. Properly managed, teamwork maximizes strengths, bringing out the best in each team member and allows talents to grow and flourish. The unique individual strengths are then complemented by the strengths of others in the team. This is teamwork.

The value of teamwork is regularly seen in sports. We’ve all seen professional teams made up of superstar players outperformed by teams with players who may be individually less talented, but are working together as a team. They each have their position to play, their role to perform, knowing their line mates will be there when the time comes. There is complete trust in the system; they have each other’s backs. This makes a team work.

As for our team, we may not wear as many hats as we once did in our infancy. But the hats we do wear are tailored to each of our skills and abilities and we trust the rest of the team to wear their own hat with pride. And although individual accomplishments are recognized, more often than not they are seen as part of the bigger picture – our team’s success – one I’m very proud of.



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