Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?
Regardless of the nature of your business, one common aspect all companies share is that they operate in an ever-changing marketplace.
Your brand is the emotional and psychological connection your customers have with your company, product or service. It is their collective perception and impression. Because it is shaped by public perception, your brand is somewhat like living thing. It has a unique personality and characteristics that evolve over time, due to internal and external factors.
Choosing the right name for your company isn’t easy.
First of all, you may have a myriad of ideas, and not know which direction to go in. Add that to the fact that your colleagues will likely have a variety of their own ideas, along with reasons why theirs are the best.
If you're planning on creating a brochure to build brand awareness, or to increase sales, or to announce a new product or service, you're probably wondering what you can do to ensure a good response. Designing a corporate brochure that is appealing and differentiates your company is essential to grab your audience's attention.
There are many interesting brochure printing and finishing techniques that can be taken advantage of that adds uniqueness and intrigue your audience. Here are four eye-catching looks I recommend: