Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
09 Nov | 2017

The Anatomy of Branding

Branding

Ian Adams - Communications Designer

I have done a lot of logos and brand developments so far in my short career (just over 75 individual brands or brand updates). And I often find clients are confused about the difference between a logo and a brand.

To help clarify the issue, the main analogy I like to use is the 'anatomy of branding.'

Read More
18 Nov | 2016

Why do consumers choose one brand over the other? What do most people think of when you mention big corporate brands like Apple or Nike?

Many neurological studies have shown that people make subconscious decisions when choosing one product over the other. This is why it's vital for brands to effectively communicate and connect with potential customers in a memorable way.

Read More
20 Oct | 2016

Why Every Business Needs a Good Logo

Creative Strategy, Branding

Kane Baker - Commmunications Designer Armed with a Bachelor of Arts in Creative Advertising and Graphic Design, Kane has travelled all the way from the shores of Western Australia to join the Red Rocket Creative team. A talented, multidisciplinary designer with several years of industry experience, Kane consistently delivers well researched, strategic and innovative design solutions to each of his clients.

Consider the old adage "don't judge a book by it's cover." Although it is ideal in sentiment, it is rarely practiced in reality. Our brains are constantly receiving, categorizing and sorting information, relying on past experiences to fill the gaps and make sense of a situation when we encounter the unknown. When we don't know, we infer.

Read More
06 Oct | 2016

What is a brand?

Creative Strategy, Branding

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can change with context.

Read More
29 Sep | 2016

Flexible Brand Identity Systems

Creative Strategy, Branding

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the power, as never before, to shape public brands through the multitude of media and interfaces available.

Read More
25 Mar | 2016

5 Steps to Creating a New Logo

Creative Strategy, Branding, Logo Design

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Whether you’re having a logo designed for your new business, or refreshing a logo you’ve had for a few years, the creation of a company’s mark can be a difficult process for many. What should seemingly be a fun, engaging project can at times become challenging and even frustrating. I see many clients struggle with the decisions involved in creating and selecting the right logo.

Read More
08 Oct | 2015

Branding in the digital age

Customer Service, Branding

Audrey Foo - Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.

Recently I've been learning more about customer engagement, campaigns and analytics in the internet sphere. I've seen how my career has in some ways mirrored the way internet technologies have evolved.

Read More
05 Jun | 2014

Recently I had the chance to take a two-week trip to the beautiful city of Barcelona in Spain. In Catalan, the pronunciation is actually “Barthelona”–so now when you read this blog post in your head you will sound like you have a lisp: excellent.

Read More
24 Feb | 2014

In most design applications, typography is meant to be invisible—meaning it should act as a vessel for delivering a message without distracting the reader, allowing them to unconsciously absorb the information presented. With that in mind, it may be surprising to find out that the ability to choose appropriate typography is a fine art form that takes experience and a keen eye to master.

Read More
03 Jan | 2013

Is it time for a logo makeover?

Creative Strategy, Branding

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

Are you still rocking the Flock of Seagulls hairstyle you had in high school? Are acid-washed jeans still a staple in your wardrobe? I think most of us can say we’ve left these styles in the past (where they belong). Just like personal style, logos get outdated over time.

Read More

Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Office Administrator & Proofreader
  • Designer
  • Commmunications Designer Armed with a Bachelor of Arts in Creative Advertising and Graphic Design, Kane has travelled all the way from the shores of Western Australia to join the Red Rocket Creative team. A talented, multidisciplinary designer with several years of industry experience, Kane consistently delivers well researched, strategic and innovative design solutions to each of his clients.
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Client Services Manager
  • Office Administrator Sangeet comes to Red Rocket with a Diploma in Financial Management from BCIT and is currently working towards her Degree in Business Administration. Her primary goal is to keep the office running smoothly, while keeping her coworkers cheerful.
  • Client Services Director
  • Senior Drupal Architect
  • Senior Web Producer
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials