Bid books are comprehensive documents used to attract significant events or programs to a particular city or facility. The best example of bid book is when the Olympic committee sends out a request for interested cities to become a host city. The bid book is an essential part of the award submission process. Bid books include letters of support from all levels of government, descriptions of venues, community demographics, accommodation facilities, security, medical services, media infrastructure, telecommunications and transportation networks. The list is exhaustive, but necessary.
We live in the Digital Age, where the evolution of technology has created new marketing mediums, taking over traditional print media’s place—or has it? Today’s B2B brand marketing strategies still rely heavily on traditional printed marketing materials to provide sales reps with company collateral they need for effective selling. Whether it’s brochures, flyers, fact sheets, buyers guides, or business cards, your clients value the content offering and the tangible accessibility of objects. Not only do printed collateral make effective memory joggers, they also target specific business needs, such as: conference brochures, event banners, and promotional products. Printed marketing materials are not going away anytime soon! Let’s look at the top two basic printed B2B marketing tools that carve out your company’s brand messaging and why they’re so important.
If you're planning on creating a brochure to build brand awareness, or to increase sales, or to announce a new product or service, you're probably wondering what you can do to ensure a good response. Designing a corporate brochure that is appealing and differentiates your company is essential to grab your audience's attention.
There are many interesting brochure printing and finishing techniques that can be taken advantage of that adds uniqueness and intrigue your audience. Here are four eye-catching looks I recommend: