Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:
OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a better decision we’ve assembled a list of the top 13 things you need to consider before producing a company brochure. By walking through this checklist, you’ll be a lot closer to creating a brochure that is on-brand, on-time and on-budget.
Project Management 101
There are some key steps to follow when managing a print design project. With these checks in place, several basic questions are answered and guidelines created, allowing everyone involved in the process to be on the same page. Whether the project is big or small, by following the same fundamental process, the potential for surprises is all but eliminated.
Membership engagement strategy is a hot topic among association administrators and nonprofit leadership.
And it’s no wonder.
Associations and non-profits today face many challenges, including splintered and subject-specific interest groups, changing participation in organizations and civic groups and shrinking budgets with fewer grant opportunities.
Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.
Consider the old adage "don't judge a book by it's cover." Although it is ideal in sentiment, it is rarely practiced in reality. Our brains are constantly receiving, categorizing and sorting information, relying on past experiences to fill the gaps and make sense of a situation when we encounter the unknown. When we don't know, we infer.
The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can change with context.
Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the power, as never before, to shape public brands through the multitude of media and interfaces available.
Whether you’re having a logo designed for your new business, or refreshing a logo you’ve had for a few years, the creation of a company’s mark can be a difficult process for many. What should seemingly be a fun, engaging project can at times become challenging and even frustrating. I see many clients struggle with the decisions involved in creating and selecting the right logo.
As a professional designer I've learned there are some essential tricks to make you more productive, and your design solutions more appealing. They aren't rocket science, but if you abide by them, you'll be more efficient at your job and your designs will be better received by clients. Here's my top six: