Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
09 Nov | 2015

Digital Marketing ROI Using Old-School Tactics

Customer Service, Marketing & Advertising

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

When it comes to marketing your business, there are so many options to choose from: in-bound, paid search advertising, SEO, traditional display advertising, social media, TV, radio, direct marketing and directory advertising are just a few of the techniques to embrace. Knowing how your prospects are responding to these different tactics is an essential element of optimizing any campaign and stretching your marketing budget. It is more complex than simply knowing how many people are visiting your website. In my opinion lead generation should be the metric by which you should measure success. I believe you need to know how many people are contacting you, becoming true leads, and actually converting into customers.

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08 Oct | 2015

Branding in the digital age

Customer Service, Branding

Audrey Foo - Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.

Recently I've been learning more about customer engagement, campaigns and analytics in the internet sphere. I've seen how my career has in some ways mirrored the way internet technologies have evolved.

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30 Sep | 2014

How to Manage a Graphic Design Project

Creative Strategy, Customer Service

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Project Management 101

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19 Sep | 2013

Customer Service is a Team Effort

Customer Service

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

When it comes to being successful as a creative firm, it takes much more than stellar design, savvy programming and solid profit margins to survive. To think that a creative firm can possibly continue to grow and prosper and develop return business on such attributes alone is unrealistic.

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06 Mar | 2013

5 ways to avoid Death by PowerPoint

Customer Service, Reports & Investor Communications

Terry Dove - Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).

Investor Relations (IR) professionals tell me their biggest challenge with presentations is keeping the amount of information to a minimum. By the time the project has been vetted by the CEO, CFO, COO, geologist, lawyer or whoever else gets to contribute, the slides can overflow with details that greatly bog down a presentation.

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10 May | 2012

We have gone through the 500 New Startups to pick out 5 innovations, that will benefit a creative agency's process

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Office Administrator & Proofreader
  • Designer
  • Commmunications Designer Armed with a Bachelor of Arts in Creative Advertising and Graphic Design, Kane has travelled all the way from the shores of Western Australia to join the Red Rocket Creative team. A talented, multidisciplinary designer with several years of industry experience, Kane consistently delivers well researched, strategic and innovative design solutions to each of his clients.
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Client Services Manager
  • Office Administrator Sangeet comes to Red Rocket with a Diploma in Financial Management from BCIT and is currently working towards her Degree in Business Administration. Her primary goal is to keep the office running smoothly, while keeping her coworkers cheerful.
  • Client Services Director
  • Senior Drupal Architect
  • Senior Web Producer
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials