Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:
Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.
Those of you in the investor relations field know that great presentations are crucial to your company’s marketing. A compelling presentation leaves audiences with a positive impression and lodges your most important selling points in their memory. A weak presentation leaves them bored and exhausted from trying to absorb too much information. Or as we like to call it—“Death by PowerPoint.”