Successful company annual reports help differentiate you from your competition, and can help strengthen relationships with your stakeholders. Regardless of the rise of electronic documentation, the annual report remains one of the most important documents your organization will create.
Does your annual report present your annual figures in a concise and transparent manner?
Does it explain your management strategy in a compelling and credible way?
Does it act as a powerful sales tool for prospective business partners?
Does it enhance the credibility of your brand?
Does it act as a positive source of motivation for your staff?
Your annual report is the single most important measure of your company’s reputation. If it doesn’t do all of the above, then maybe it’s time to revisit your corporate communications strategy.
Thinking of your next annual report design? I want to share with you how to use infographics to help take your report to the next level.
I'll be honest, as a designer/illustrator I'm not a big fan of reading, especially when pictures are an alternative. Now I'm not saying reading doesn't have its place, but I'm sure you'll agree that images and graphics are a much quicker and easier way to digest complex ideas/information than a page-long description typed out.
The issue is how do you meet somewhere in the middle and clearly present your complex information without boring the reader to death. Fortunately we have a the solution: the infographic.
Those of you in the investor relations field know that great presentations are crucial to your company’s marketing. A compelling presentation leaves audiences with a positive impression and lodges your most important selling points in their memory. A weak presentation leaves them bored and exhausted from trying to absorb too much information. Or as we like to call it—“Death by PowerPoint.”
Investor Relations (IR) professionals tell me their biggest challenge with presentations is keeping the amount of information to a minimum. By the time the project has been vetted by the CEO, CFO, COO, geologist, lawyer or whoever else gets to contribute, the slides can overflow with details that greatly bog down a presentation.