Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
13 Jun | 2017

How to Attract Corporate Sponsors for Your Association

Web Design

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Many associations today are faced with the challenge of how to attract corporate sponsors.

Our client, Skate Canada BC/Yukon, is an example of a real success story in this regard. They have created a thriving member engagement program, and as a result, have attracted solid long-term funding from sponsors.   

To start, Skate Canada BC/Yukon has an amazing website dedicated to amateur sport.

The website gets millions of hits a year because Skate Canada has crafted and maintained a well-developed value proposition. They know what the skating community wants and they deliver.

Although Skate Canada is a provincial sport agency, the national body looks to them for innovation and leadership.

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29 Oct | 2015

5 Tips to Ensure a Great Online User Experience (UX)

User Experience, Web Design

Kane Baker - Commmunications Designer Armed with a Bachelor of Arts in Creative Advertising and Graphic Design, Kane has travelled all the way from the shores of Western Australia to join the Red Rocket Creative team. A talented, multidisciplinary designer with several years of industry experience, Kane consistently delivers well researched, strategic and innovative design solutions to each of his clients.
 
Whether you’re a big corporate money making machine or a start-up business on a limited budget, a website can be one of your best marketing tools. The way users interact with your site can make all the difference in converting site visits into sales. Here’s five ways to ensure your users are getting an exceptional online experience. 
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08 Apr | 2015

Website requirements and fluid customer expectations

Creative Strategy, Web Design

Audrey Foo - Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.

Social Networks

 

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19 Jun | 2014

How to use Social Media on your Website

User Experience, Technology Review, Web Design

Caroline Currie - Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.


Today, every piece of information goes through social media. People like to share, comment and discover new content and the best way is to be connected to Facebook, Twitter, Google +, Instagram, Pinterest, Youtube
If you don't have at least one of these accounts, you might want to start one.

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13 Feb | 2014

Increase customer interaction on your website by showing 1 option

User Experience, Web Design

Audrey Foo - Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.

In the age of information overload, one of the most powerful methods to ensure your website succeeds is to emphasize the one thing that you do well.

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15 Jan | 2014

Enhance your website design with Parallax

Technology Review, Web Design

Caroline Currie - Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.


"Parallax is a displacement or difference in the apparent position of an object viewed along two different lines of sight" - Wikipedia

 

Parallax is used more and more often on websites because it's a cool way to showcase content.

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22 Nov | 2013

Forum or a blog? What is the best solution for your Organization?

Technology Review, Web Design

Audrey Foo - Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.

Every so often, a customer will come to Red Rocket Creative Strategies asking us to build them a forum on their website.

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23 Oct | 2013

Responsive design: What are your options?

Technology Review, Web Design

Caroline Currie - Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.


Though they are two different methods, both will make your website accessible on various devices as well as the typical desktop or laptop screen.

Adaptive Layout:

Adaptive is a method that sets predetermined screen and device sizes.

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05 Sep | 2013

In today’s world of digital experiences, your website has become the face of your company. The typography on your website can make the difference between your company being portrayed as savvy and knowledgeable or sloppy and incompetent—in other words, the design and readability of your website is completely dependent on the good practice of typography.

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13 Aug | 2013

Current Trends in Web Design

Innovation, Web Design

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

As a design agency, it’s important for us to keep up with the trends in web design. The following is a small sample of the trends we’ve noticed lately.

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Office Administrator & Proofreader
  • Designer
  • Commmunications Designer Armed with a Bachelor of Arts in Creative Advertising and Graphic Design, Kane has travelled all the way from the shores of Western Australia to join the Red Rocket Creative team. A talented, multidisciplinary designer with several years of industry experience, Kane consistently delivers well researched, strategic and innovative design solutions to each of his clients.
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Client Services Manager
  • Office Administrator Sangeet comes to Red Rocket with a Diploma in Financial Management from BCIT and is currently working towards her Degree in Business Administration. Her primary goal is to keep the office running smoothly, while keeping her coworkers cheerful.
  • Client Services Director
  • Senior Drupal Architect
  • Senior Web Producer
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials