Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
13 Jun | 2017

How to Attract Corporate Sponsors for Your Association

Web Design

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Many associations today are faced with the challenge of how to attract corporate sponsors.

Our client, Skate Canada BC/Yukon, is an example of a real success story in this regard. They have created a thriving member engagement program, and as a result, have attracted solid long-term funding from sponsors.   

To start, Skate Canada BC/Yukon has an amazing website dedicated to amateur sport.

The website gets millions of hits a year because Skate Canada has crafted and maintained a well-developed value proposition. They know what the skating community wants and they deliver.

Although Skate Canada is a provincial sport agency, the national body looks to them for innovation and leadership.

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19 Jun | 2014

How to use Social Media on your Website

User Experience, Technology Review, Web Design

Caroline Currie - Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.


Today, every piece of information goes through social media. People like to share, comment and discover new content and the best way is to be connected to Facebook, Twitter, Google +, Instagram, Pinterest, Youtube
If you don't have at least one of these accounts, you might want to start one.

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13 Feb | 2014

Increase customer interaction on your website by showing 1 option

User Experience, Web Design

Audrey Foo - Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.

In the age of information overload, one of the most powerful methods to ensure your website succeeds is to emphasize the one thing that you do well.

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05 Sep | 2013

In today’s world of digital experiences, your website has become the face of your company. The typography on your website can make the difference between your company being portrayed as savvy and knowledgeable or sloppy and incompetent—in other words, the design and readability of your website is completely dependent on the good practice of typography.

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13 Aug | 2013

Current Trends in Web Design

Innovation, Web Design

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

As a design agency, it’s important for us to keep up with the trends in web design. The following is a small sample of the trends we’ve noticed lately.

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30 Oct | 2012

With daily advances in online technology and greater demands on what we demand from a website I have a strong personal opinion that the intranet should be the showcase for creating an accessible world.

A correctly designed, developed and edited website ensures all users (no matter what their ability or disability is) can have equal access to a website’s information and functionality.

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27 Jan | 2012

Website Building 101

Technology Review, Web Design

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

I often encounter people tasked with the responsibility of rebuilding their company's website. They are overwhelmed with the advancements of web technology and find it difficult to understand where the starting point for such a project should be. I have to agree with them. It can be a confusing and daunting process.

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Inbound Marketing Coordinator
  • Designer
  • Principal Client Success
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.
  • Client Services Director
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials