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How To Create a Powerful Brand with Brand Identity Guidelines
By Gil Binne on September 21, 2017

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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How to Conduct a Brand Audit
By Angela Dallin on September 5, 2017

Your brand is the emotional and psychological connection your customers have with your company, product or service. It is their collective perception and impression. Because it is shaped...

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