Choosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in. Additionally, your colleagues might have a variety of...
Continue ReadingChoosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in. Additionally, your colleagues might have a variety of...
Continue ReadingThese days, it's easier than ever to build successful digital ad campaigns. Thanks to available data, we know which design decisions work, why they work, and how to leverage design to...
Continue ReadingWondering if you should rebrand your company? Then you’re in the right place. Today, I want to share five questions you should ask yourself to determine if you need a rebrand.
Continue ReadingThere is a common misconception that brand and logo are one and the same – this could not be more wrong. Although the logo is a visual reference, and one of the single most important...
Continue ReadingWhy does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?
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