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Branding

What Makes the Corporate Brand Naming Process Successful?
By Perry Boeker on July 25, 2019

Choosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in. Additionally, your colleagues might have a variety of...

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Branding

How to Create Digital Ad Campaigns That Work
By Perry Boeker on January 29, 2019

These days, it's easier than ever to build successful digital ad campaigns. Thanks to available data, we know which design decisions work, why they work, and how to leverage design to...

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Branding

Why Rebrand a Company: 5 Questions to Ask Yourself
By Perry Boeker on July 19, 2018

Wondering if you should rebrand your company? Then you’re in the right place. Today, I want to share five questions you should ask yourself to determine if you need a rebrand.

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Branding

The Anatomy of Branding
By Courtney Bodkin on November 9, 2017

There is a common misconception that brand and logo are one and the same – this could not be more wrong. Although the logo is a visual reference, and one of the single most important...

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Branding

How To Create a Powerful Brand with Brand Identity Guidelines
By Perry Boeker on September 21, 2017

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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