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Branding

The Anatomy of Branding
By Courtney Bodkin on November 9, 2017

There is a common misconception that brand and logo are one and the same – this could not be more wrong. Although the logo is a visual reference,  and one of the single most important...

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Branding

How To Create a Powerful Brand with Brand Identity Guidelines
By Perry Boeker on September 21, 2017

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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