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Inbound Marketing, Sales

The Power of Segmentation, Personas, and Value Proposition for Clean Tech Businesses
By Sangeet Anand on February 1, 2023

Your technology may just be the solution that moves the planet towards a zero-emissions future. It’s a solid idea, the concept is proven and you’ve deployed units into the hands of selected...

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Inbound Marketing, Sales

Solving the Sales vs Marketing Dilemma
By Sangeet Anand on August 16, 2022

Sales teams complain that the marketing team delivers unqualified leads.  Marketing teams complain that sales teams don’t respond to leads generated by their efforts… Does this age-old...

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Sales, Branding

Communicate your value proposition. Here’s how to get started.
By Sangeet Anand on December 3, 2020

In our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...

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Sales, Branding

Can you articulate your value proposition? Here’s why it’s essential for your success.
By Sangeet Anand on October 1, 2020

Many prospects come to us needing help with their business, or a new business idea. Their products and services are well thought out and deserve to find an audience, but often their value...

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