Blog

06 Mar | 2013

5 ways to avoid Death by PowerPoint

Customer Service, Reports & Investor Communications

Investor Relations (IR) professionals tell me their biggest challenge with presentations is keeping the amount of information to a minimum. By the time the project has been vetted by the CEO, CFO, COO, geologist, lawyer or whoever else gets to contribute, the slides can overflow with details that greatly bog down a presentation.

Everyone has seen the compelling TED talks online with their beautifully simple slides, yet no IR person I know believes such a format would work for their company. Why? Because there’s just too much industry information that has to be included with investment presentations.

Is there a solution? Well, maybe you can’t give a TED talk. But you can give one that resonates better with your audience. Here are five ways to simplify your presentation, sharpen its focus and make it more compelling.

1) Remember—Your Presentation is Not For You

Remind everyone that that the presentation is not for you or your company. It’s for your audience. Respect them. Don’t bore them, confuse them, or waste their time.

2) Less is More

Try to present only one idea per slide. Ideally, use only one sentence or phrase with as few words as possible. Avoid bullet points wherever possible.

3) Defy the Master (Pages)

Master pages are useful for maintaining consistency, but don’t be afraid to defy them. For example, reinforce a key point by putting a few words in big type over a solid background (or photo) that fills the slide. This format has far more impact than bullet points.

4) Use Graphics

Charts, graphs and diagrams all convey info more effectively than a lot of words. But the reader’s eye should go immediately to the most important information. Highlights and arrows can make difference between an “Aha!” and a “Huh?”

5) Fonts—the 66% Rule

When it comes to font size, bigger is usually better. Put your PowerPoint file into sorter view. Look at the slides at 66 percent of actual size. If you can’t read the words, there’s a good chance your audience can’t read them either.

If you take only one of these points with you, make it the first. With any presentation you create, the most important thing you can do is put yourself in the audience’s shoes. They’ll remember you for it.

25 Website Must Haves Part 2: Design & Usability thumb

Avoid Death by PowerPoint!

Turn “huh?” into “aha!” and create presentations your audience will remember. Download our latest white paper: “Re-Thinking PowerPoint for Effective Presentations.”

Choose one of the following White Paper

 


white-paper-cover-guideline-selling-marketing

A Calculated Approach to B2B Brand Strategy

Understanding how subconscious choices can enhance your branding and marketing strategies

Download Now

white-paper-cover-guideline-selling-marketing

Implement a repeatable sales process

Accelerate sales growth by turning your sales process into a well-oiled machine.

Download Now

white-paper-member-engagment-thumb.png

The Four Essentials for Member Engagement

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ac rhoncus enim, laoreet interdum ligula. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Download Now

whitepaper-annual-report-thumb.png

Get more insight on how to create an excellent annual report 

Get insider tips from experts who have produced hundreds of annual reports. Download our latest white paper: “Creating an Exceptional Annual Report: A Macro View”.

Download Now

whitepaper-powerpoint-thumb_0.png

"Re-Thinking Powerpoint" White Paper

Turn “huh?” into “aha!” and create presentations your audience will remember. Download our latest white paper: “Re-Thinking PowerPoint for Effective Presentations.”

Download Now


white-paper-25-website-must-haves-get-found-online-thumb_0.png

Get your website found on-line. A free white paper

Learn best-practice tactics for bringing viewers to your website. Download our latest white paper: “25 Website ‘Must-Haves’ for Driving Traffic, Leads & Sales: Part 1, Get Found.”

Download Now

white-paper-25-website-must-haves-design-usability-thumb_0.png

Get Tips for a Great Website Design

High traffic isn’t worth much if your users aren’t sticking around. Download our latest white paper: “25 Website ‘Must-Haves’ for Driving Traffic, Leads & Sales: Part 2, Design & Usability”

Download Now

white-paper-responsive-website-guidelines-thumb_0.png

Listening to your customers: Responsive websites are essential.

Make sure your website is optimized for viewing on any device, large or small. Download our latest white paper: "Guidelines for Responsive Web Development"

Download Now

white-paper-25-website-must-haves-content-thumb_0.png

Drive Traffic to Your Site with Useful Content

Help users learn something or solve a problem, and they’ll find you. Download our latest white paper: “25 Website ‘Must-Haves’ for Driving Traffic, Leads & Sales: Part 3, Content Strategy.”

Download Now

white-paper-25-website-must-haves-conversion-thumb_0.png

And…Action! Turn Your Prospects into Leads

Use Calls to Action to turn prospects into solid leads. Download our latest white paper: “25 Website ‘Must-Haves’ for Driving Traffic, Leads & Sales: Part 4, Conversion.”

Download Now

white-paper-cover-creating-brochures-that-work-

Creating Brochures that work

Does your business really need a brochure? Well, maybe. What your business really needs, like all businesses, is sales.

Download Now

Article by

Terry Dove

Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).

More from this author

Recent Articles

5 ways to avoid Death by PowerPoint
5 ways to avoid Death by PowerPoint

Subscribe to Email Updates