Great, you’ve built an amazing website! It is one of the first essentials steps for showcasing who you are in a meaningful manner to your audience. Once it's been launched, then what?
There's a new buzzword in the sales game, and it is sales automation. You’ll hear the proponents claiming, “with a modest investment, these automated sales systems work for you 24/7 and they never take a break… just think of the savings associated with reducing your sales costs.”
People are more connected than ever because of technology. Honestly answer this: have you ever checked your email while sitting in the bathroom? Most of us might sheepishly answer: YES. Is it comforting to know that you’re not alone in your constant appetite to be in touch?
Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.” So many of my previous colleagues working in sales have leaned on this famous phrase. Though I loved the film Glengarry Glen Ross -- when it comes to effective sales techniques in today’s business world, the classic phrase "Always Be Closing" should really be replaced with "Always Be Helping."
If you're planning on creating a brochure to build brand awareness, or to increase sales, or to announce a new product or service, you're probably wondering what you can do to ensure a good response. Designing a corporate brochure that is appealing and differentiates your company is essential to grab your audience's attention.
There are many interesting brochure printing and finishing techniques that can be taken advantage of that adds uniqueness and intrigue your audience. Here are four eye-catching looks I recommend:
We live in the Digital Age, where the evolution of technology has created new advertising mediums, taking over traditional print media’s place —or has it? Today’s B2B brand marketing strategies still rely heavily on traditional printed marketing materials to provide sales reps with company collateral they need for effective selling. Whether it’s brochures, presentation handouts, flyers, trade show signage, buyers guides, business cards, corporate letterheads and envelopes, your clients value the content offering and the tangibile accessibility of objects, which can be written on and saved. Not only do printed collateral make effective memory joggers, they also target specific business needs, such as: conference brochures, event banners, and promotional products. Printed marketing materials are not going away anytime soon! Let’s look at some of the top 3 types of B2B marketing collateral to create initially or to redesign that carves out your company’s brand messaging and aids in sales:
Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking?
We all know the many reasons why the corporate website is essential in today’s business climate. But is there an opportunity to support your website’s reason for being with a printed brochure? Well, you might just be surprised at the advantages this modest investment can give your business today.
OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a better decision we’ve assembled a list of the top 13 things you need to consider before producing a company brochure. By walking through this checklist, you’ll be a lot closer to creating a brochure that is on-brand, on-time and on-budget.
Our client Skate Canada BC/Yukon has built an amazing website dedicated to amateur sport. The website gets millions of hits a year because Skate Canada has crafted and maintained a well-developed value proposition. They know what the skating community wants and they deliver. Although Skate Canada is a provincial sport agency, the national body looks to them for innovation and leadership.