Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
18 Aug | 2016

How to Generate Leads From Your Website

Lead Generation, Digital Marketing

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Great, you’ve built an amazing website! It is one of the first essentials steps for showcasing who you are in a meaningful manner to your audience. Once it's been launched, then what?

Read More
11 Aug | 2016

How Can B2B Companies "Automate" Their Sales Process?

Sales Management, CRM

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

There's a new buzzword in the sales game, and it is sales automation. You’ll hear the proponents claiming, “with a modest investment, these automated sales systems work for you 24/7 and they never take a break… just think of the savings associated with reducing your sales costs.”

Read More
04 Aug | 2016

A Simple Guide to Social Selling

Social Media, Sales Management

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

People are more connected than ever because of technology. Honestly answer this: have you ever checked your email while sitting in the bathroom? Most of us might sheepishly answer: YES. Is it comforting to know that you’re not alone in your constant appetite to be in touch?

Read More
02 Aug | 2016

Navigating Today’s Sales and Technology Landscape

Sales, Inbound Marketing

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.” So many of my previous colleagues working in sales have leaned on this famous phrase. Though I loved the film Glengarry Glen Ross -- when it comes to effective sales techniques in today’s business world, the classic phrase "Always Be Closing" should really be replaced with "Always Be Helping."

Read More
21 Jul | 2016

Finishing and Printing Options to Make Your Brochure Design Stand Out

Brochures, B2B Branding, Print Collateral

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

If you're planning on creating a brochure to build brand awareness, or to increase sales, or to announce a new product or service, you're probably wondering what you can do to ensure a good response. Designing a corporate brochure that is appealing and differentiates your company is essential to grab your audience's attention.

There are many interesting brochure printing and finishing techniques that can be taken advantage of that adds uniqueness and intrigue your audience. Here are four eye-catching looks I recommend:

Read More
14 Jul | 2016

We live in the Digital Age, where the evolution of technology has created new advertising mediums, taking over traditional print media’s place —or has it? Today’s B2B brand marketing strategies still rely heavily on traditional printed marketing materials to provide sales reps with company collateral they need for effective selling. Whether it’s brochures, presentation handouts, flyers, trade show signage, buyers guides, business cards, corporate letterheads and envelopes, your clients value the content offering and the tangibile accessibility of objects, which can be written on and saved. Not only do printed collateral make effective memory joggers, they also target specific business needs, such as: conference brochures, event banners, and promotional products. Printed marketing materials are not going away anytime soon! Let’s look at some of the top 3 types of B2B marketing collateral to create initially or to redesign that carves out your company’s brand messaging and aids in sales:

Read More
13 Jul | 2016

How Google Maps Can Impact Online Visibility for Your Business

SEO, Digital Marketing

Audrey Foo - Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
You may have received numerous robo-calls about your Google+ Business listing, seemingly from Google. Beware! This is likely a scam. The scammer calls to inform you that your business is "not confirmed" with Google Maps (previously known as Google Places) and for $200 - $300, you can confirm it and get new leads. However, beware! It is important to retain ownership of your Google+ Business listing, so that you can provide accurate information about your company, as well as respond to any reviews.
Read More
08 Jun | 2016

The Advantages of a Printed B2B Brochure

Marketing & Advertising, Corporate Communications

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

 

Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking?


We all know the many reasons why the corporate website is essential in today’s business climate. But is there an opportunity to support your website’s reason for being with a printed brochure? Well, you might just be surprised at the advantages this modest investment can give your business today.

Read More
24 May | 2016

13 Step Design Process that Results in a Great Brochure

Creative Strategy, Corporate Communications

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a better decision we’ve assembled a list of the top 13 things you need to consider before producing a company brochure. By walking through this checklist, you’ll be a lot closer to creating a brochure that is on-brand, on-time and on-budget.

Read More
19 May | 2016

How Membership Value Affects Sponsorship

Web Design

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Our client Skate Canada BC/Yukon has built an amazing website dedicated to amateur sport. The website gets millions of hits a year because Skate Canada has crafted and maintained a well-developed value proposition. They know what the skating community wants and they deliver. Although Skate Canada is a provincial sport agency, the national body looks to them for innovation and leadership.

Read More

Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Communications Designer
  • Office Administrator & Proofreader
  • Designer
  • Commmunications Designer Armed with a Bachelor of Arts in Creative Advertising and Graphic Design, Kane has travelled all the way from the shores of Western Australia to join the Red Rocket Creative team. A talented, multidisciplinary designer with several years of industry experience, Kane consistently delivers well researched, strategic and innovative design solutions to each of his clients.
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Client Services Manager
  • Office Administrator Sangeet comes to Red Rocket with a Diploma in Financial Management from BCIT and is currently working towards her Degree in Business Administration. Her primary goal is to keep the office running smoothly, while keeping her coworkers cheerful.
  • Client Services Director
  • Senior Drupal Architect
  • Senior Web Producer
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials