Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
19 Jul | 2018

Why Rebrand a Company: 5 Questions to Ask Yourself

B2B Branding

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Wondering if you should rebrand your company? Then you’re in the right place.

Today, I want to share five questions you should ask yourself to determine if you need a rebrand.

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12 Jul | 2018

 Creating a website seems simple enough with all the DIY tools available these days. But building a website that’s effective for your business is more than just coding.

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21 Jun | 2018

If you’re serious about increasing your revenue, you need to re-think your sales and marketing strategy. This means you have to tightly align your sales and marketing teams - so both are working toward the exact same goals.

Why?

Because the B2B buying process has changed.

Traditional sales tactics are less effective, because buyers are more in control of their buying journey than ever before.

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07 Jun | 2018

Many B2B professionals know that sales and marketing alignment is important to their organizations. However, only 22% of companies consider their sales and marketing teams tightly aligned.

Now, ask yourself this: has my company taken real steps to ensure the sales and marketing efforts are united? Think carefully! If not, we’re here to help you get started!

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24 May | 2018

Did you know that aligning your sales and marketing efforts is critical to increasing leads and boosting revenue? To be effective in today’s ever-evolving connected world, sales and marketing departments must also evolve.

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09 May | 2018

It should come as no surprise when we say, video marketing is where it’s at in 2018. Did you know that by next year, 80% of the world’s internet traffic will be video? 80%.

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22 Mar | 2018

B2B Sales: Why customer service is the new selling

Sales

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.”

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25 Jan | 2018

Why is Local SEO Important for B2B Companies?

SEO

Sangeet Anand - Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.

When assessing your online presence, your website is a key factor, but surely not the only one. A nicely designed website is important, but if no one can find it, much of the time and money you put into building it will be wasted.

Make sure your website, social media platforms, and business listings resonate with your target audience. To accomplish this you need to view the issue through a search engine optimization lens.  

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18 Jan | 2018

Inbound marketing has become quite the buzzword in recent years. And it’s more than just a trend - a growing number of B2B companies are integrating this powerful technique into their marketing mix, with impressive results.

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14 Dec | 2017

8 Ways to Attract Prospects to your Trade Show Booth

Creative Strategy, Events & Going’s on

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Communications Designer
  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Inbound Marketing Coordinator
  • Designer
  • Principal Client Success
  • Communications Designer
  • Creative Teams Leader
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.
  • Client Services Director
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials