Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.”
When assessing your online presence, your website is a key factor, but surely not the only one. A nicely designed website is important, but if no one can find it, much of the time and money you put into building it will be wasted.
Make sure your website, social media platforms, and business listings resonate with your target audience. To accomplish this you need to view the issue through a search engine optimization lens.
Inbound marketing has become quite the buzzword in recent years. And it’s more than just a trend - a growing number of B2B companies are integrating this powerful technique into their marketing mix, with impressive results.
Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:
Successful company annual reports help differentiate you from your competition, and can help strengthen relationships with your stakeholders. Regardless of the rise of electronic documentation, the annual report remains one of the most important documents your organization will create.
SEO huh? Are you getting value or bamboozled?
Search Engine Optimization is about doing business properly. Think about how you do your thing. When you do it right, you get the reward. When you do it poorly, you get penalized. I’m certain you have discovered there are no shortcuts to excellence. Whatever business you are in, whether you’re selling a service or a product, a systematic process ensures that you consistently deliver on your promise. SEO is no different.
You're probably hearing a lot about B2B search engine optimization (SEO) these days. And if you aren't, this blog will help you become aware of how SEO can help improve your online presence.
It's one of the best ways for your business to be found in a sea of competitors. But SEO can be complex, especially if you don't know where to begin.
I have done a lot of logos and brand developments so far in my short career (just over 75 individual brands or brand updates). And I often find clients are confused about the difference between a logo and a brand.
To help clarify the issue, the main analogy I like to use is the 'anatomy of branding.'
There has been more attention given to packaging design in recent years, as companies are realizing that attractive packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren’t you drawn to the bottles with interesting labels?Your product’s packaging can be a consumer's first point of contact with your product, and a spiffy package may make someone try a new brand or product line they’ve never heard of.
Does your annual report present your annual figures in a concise and transparent manner?
Does it explain your management strategy in a compelling and credible way?
Does it act as a powerful sales tool for prospective business partners?
Does it enhance the credibility of your brand?
Does it act as a positive source of motivation for your staff?
Your annual report is the single most important measure of your company’s reputation. If it doesn’t do all of the above, then maybe it’s time to revisit your corporate communications strategy.