The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can change with context.
Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the power, as never before, to shape public brands through the multitude of media and interfaces available.
Will you be sending out a printed annual report or online version? Or both? You might be asking yourself which choice is best for your company as well as which is the better choice for the environment.
I'll be honest, as a designer/illustrator I'm not a big fan of reading, especially when pictures are an alternative. Now I'm not saying reading doesn't have its place, but I'm sure you'll agree that images and graphics are a much quicker and easier way to digest complex ideas/information than a page-long description typed out.
The issue is how do you meet somewhere in the middle and clearly present your complex information without boring the reader to death. Fortunately we have a the solution: the infographic.
A successful annual report helps differentiate you from your competition, and can help strengthen relationships with your stakeholders. Regardless of the trend in sharing electronic documentation, the annual report remains one of the most important documents an organization will create.
Does your annual report present your annual figures in a concise and transparent manner?
Does it explain your management strategy in a compelling and credible way?
Does it act as a powerful sales tool for prospective business partners?
Does it enhance the credibility of your brand?
Does it act as a positive source of motivation for your staff?
Your annual report is the single most important measure of your company’s reputation. If it doesn’t do all of the above, then maybe it’s time to think about a better way of doing things.
Great, you’ve built an amazing website! It is one of the first essentials steps for showcasing who you are in a meaningful manner to your audience. Once it's been launched, then what?
There's a new buzzword in the sales game, and it is sales automation. You’ll hear the proponents claiming, “with a modest investment, these automated sales systems work for you 24/7 and they never take a break… just think of the savings associated with reducing your sales costs.”
People are more connected than ever because of technology. Honestly answer this: have you ever checked your email while sitting in the bathroom? Most of us might sheepishly answer: YES. Is it comforting to know that you’re not alone in your constant appetite to be in touch?
Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.” So many of my previous colleagues working in sales have leaned on this famous phrase. Though I loved the film Glengarry Glen Ross -- when it comes to effective sales techniques in today’s business world, the classic phrase "Always Be Closing" should really be replaced with "Always Be Helping."