Will you be sending out a printed annual report or online version? Or both? You might be asking yourself which choice is best for your company as well as which is the better choice for the environment.
I'll be honest, as a designer/illustrator I'm not a big fan of reading, especially when pictures are an alternative. Now I'm not saying reading doesn't have its place, but I'm sure you'll agree that images and graphics are a much quicker and easier way to digest complex ideas/information than a page-long description typed out.
The issue is how do you meet somewhere in the middle and clearly present your complex information without boring the reader to death. Fortunately we have a the solution: the infographic.
A successful annual report helps differentiate you from your competition, and can help strengthen relationships with your stakeholders. Regardless of the trend in sharing electronic documentation, the annual report remains one of the most important documents an organization will create.
Does your annual report present your annual figures in a concise and transparent manner?
Does it explain your management strategy in a compelling and credible way?
Does it act as a powerful sales tool for prospective business partners?
Does it enhance the credibility of your brand?
Does it act as a positive source of motivation for your staff?
Your annual report is the single most important measure of your company’s reputation. If it doesn’t do all of the above, then maybe it’s time to think about a better way of doing things.
Great, you’ve built an amazing website! It is one of the first essentials steps for showcasing who you are in a meaningful manner to your audience. Once it's been launched, then what?
There's a new buzzword in the sales game, and it is sales automation. You’ll hear the proponents claiming, “with a modest investment, these automated sales systems work for you 24/7 and they never take a break… just think of the savings associated with reducing your sales costs.”
People are more connected than ever because of technology. Honestly answer this: have you ever checked your email while sitting in the bathroom? Most of us might sheepishly answer: YES. Is it comforting to know that you’re not alone in your constant appetite to be in touch?
Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.” So many of my previous colleagues working in sales have leaned on this famous phrase. Though I loved the film Glengarry Glen Ross -- when it comes to effective sales techniques in today’s business world, the classic phrase "Always Be Closing" should really be replaced with "Always Be Helping."
If you're planning on creating a brochure to build brand awareness, or to increase sales, or to announce a new product or service, you're probably wondering what you can do to ensure a good response. Designing a corporate brochure that is appealing and differentiates your company is essential to grab your audience's attention.
There are many interesting brochure printing and finishing techniques that can be taken advantage of that adds uniqueness and intrigue your audience. Here are four eye-catching looks I recommend:
We live in the Digital Age, where the evolution of technology has created new advertising mediums, taking over traditional print media’s place —or has it? Today’s B2B brand marketing strategies still rely heavily on traditional printed marketing materials to provide sales reps with company collateral they need for effective selling. Whether it’s brochures, presentation handouts, flyers, trade show signage, buyers guides, business cards, corporate letterheads and envelopes, your clients value the content offering and the tangibile accessibility of objects, which can be written on and saved. Not only do printed collateral make effective memory joggers, they also target specific business needs, such as: conference brochures, event banners, and promotional products. Printed marketing materials are not going away anytime soon! Let’s look at some of the top 3 types of B2B marketing collateral to create initially or to redesign that carves out your company’s brand messaging and aids in sales: