Blog

As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
22 Mar | 2018

B2B Sales: Why Customer Service is the New Selling

Sales

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.”

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25 Jan | 2018

Why is Local SEO Important for B2B Companies?

SEO

Sangeet Anand - Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.

When assessing your online presence, your website is a key factor, but surely not the only one. A nicely designed website is important, but if no one can find it, much of the time and money you put into building it will be wasted.

Make sure your website, social media platforms, and business listings resonate with your target audience. To accomplish this you need to view the issue through a search engine optimization lens.  

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18 Jan | 2018

Inbound marketing has become quite the buzzword in recent years. And it’s more than just a trend - a growing number of B2B companies are integrating this powerful technique into their marketing mix, with impressive results.

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14 Dec | 2017

8 Ways to Attract Prospects to your Trade Show Booth

Creative Strategy, Events & Going’s on

Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.

Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:

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07 Dec | 2017

7 Tips to Create Company Annual Reports Your Stakeholders Will Love

Reports & Investor Communications

Sangeet Anand - Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.

Successful company annual reports help differentiate you from your competition, and can help strengthen relationships with your stakeholders. Regardless of the rise of electronic documentation, the annual report remains one of the most important documents your organization will create.

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30 Nov | 2017

What Do I Need to Know When Choosing an SEO Company?

SEO

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

SEO huh? Are you getting value or bamboozled?

Search Engine Optimization is about doing business properly. Think about how you do your thing. When you do it right, you get the reward. When you do it poorly, you get penalized. I’m certain you have discovered there are no shortcuts to excellence. Whatever business you are in, whether you’re selling a service or a product, a systematic process ensures that you consistently deliver on your promise. SEO is no different.

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16 Nov | 2017

You're probably hearing a lot about B2B search engine optimization (SEO) these days. And if you aren't, this blog will help you become aware of how SEO can help improve your online presence. 

It's one of the best ways for your business to be found in a sea of competitors. But SEO can be complex, especially if you don't know where to begin. 

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09 Nov | 2017

The Anatomy of Branding

Branding

Ian Adams - Communications Designer

I have done a lot of logos and brand developments so far in my short career (just over 75 individual brands or brand updates). And I often find clients are confused about the difference between a logo and a brand.

To help clarify the issue, the main analogy I like to use is the 'anatomy of branding.'

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31 Oct | 2017

The Importance of Packaging Design

Packaging & 3D Design

Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.

There has been more attention given to packaging design in recent years, as companies are realizing that attractive packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren’t you drawn to the bottles with interesting labels?Your product’s packaging can be a consumer's first point of contact with your product, and a spiffy package may make someone try a new brand or product line they’ve never heard of.

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25 Oct | 2017

A Simple System to Help You Design the Perfect Annual Report

Reports & Investor Communications

Perry Boeker - Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.

Does your annual report present your annual figures in a concise and transparent manner?
Does it explain your management strategy in a compelling and credible way?
Does it act as a powerful sales tool for prospective business partners?
Does it enhance the credibility of your brand?
Does it act as a positive source of motivation for your staff?

Your annual report is the single most important measure of your company’s reputation. If it doesn’t do all of the above, then maybe it’s time to revisit your corporate communications strategy

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Articles by Author

  • Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.
  • Web Project Manager Audrey is an experienced web technologist. Her favourite technologies are Opensource, Agile, and Open Space technologies. She loves to find a way to bring diverse skillsets together to deliver a project on budget that exceeds customer expectations. Her experience in leading major web projects, a track record of exceptional customer service, plus a commitment to community development allow her to add long-term value to a client’s web brand.
  • Lead Front-End Web Developer Caroline comes to us from Paris, France where she completed her Bachelor’s Degree in Multimedia from the Institut d’Etudes Supérieures des Arts. A talented interactive designer / developer, Caroline contributes both left and right brain smarts to all of Red Rocket’s interactive assignments.

  • Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. 
He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
  • Digital Marketing Strategist
  • Communications Designer
  • Designer
  • Communications Designer
  • Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
  • Digital Marketing Coordinator Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.
  • Client Services Director
  • Writer Terry Dove, writer. Terry is an industry veteran with nearly three decades of writing and communications experience, particularly for the resource and investment sectors. With a Canadian Securities Course designation, a B.Sc in marketing and MFA in creative writing, he brings a unique blend of education, skills and experience to our team. Before joining Red Rocket, he owned and operated Dove Communications Inc. (2000-2012) and Rainier Communications Inc. (1990-2000).
Member Engagement Essentials
Member Engagement Essentials