Trade shows provide a great opportunity for companies to network, build brand recognition, and generate leads. But you can potentially be competing with a number of others at the same event, which can make it hard for your booth to get attention. The last thing you want is for all of your time, money and effort to go to waste because you can’t get enough traffic to your booth. Here are some tips to get noticed and be remembered:
Why do consumers choose one brand over the other? What do most consumers think of when one mentions big corporate brands like Apple or Nike? Many neurological studies have shown that consumers make subconscious decisions when choosing one product over the other, which is why it is vital for brands to effectively communicate and connect with potential consumers in a memorable way.
We live in the Digital Age, where the evolution of technology has created new marketing mediums, taking over traditional print media’s place—or has it? Today’s B2B brand marketing strategies still rely heavily on traditional printed marketing materials to provide sales reps with company collateral they need for effective selling. Whether it’s brochures, flyers, fact sheets, buyers guides, or business cards, your clients value the content offering and the tangible accessibility of objects. Not only do printed collateral make effective memory joggers, they also target specific business needs, such as: conference brochures, event banners, and promotional products. Printed marketing materials are not going away anytime soon! Let’s look at the top two basic printed B2B marketing tools that carve out your company’s brand messaging and why they’re so important.
Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking?
We all know the many reasons why the corporate website is essential in today’s business climate. But is there an opportunity to support your website’s reason for being with a printed brochure? Well, you might just be surprised at the advantages this modest investment can give your business today.
Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.
Consider the old adage "don't judge a book by it's cover." Although it is ideal in sentiment, it is rarely practiced in reality. Our brains are constantly receiving, categorizing and sorting information, relying on past experiences to fill the gaps and make sense of a situation when we encounter the unknown. When we don't know, we infer.
The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can change with context.
Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the power, as never before, to shape public brands through the multitude of media and interfaces available.
Will you be sending out a printed annual report or online version? Or both? You might be asking yourself which choice is best for your company as well as which is the better choice for the environment.
I'll be honest, as a designer/illustrator I'm not a big fan of reading, especially when pictures are an alternative. Now I'm not saying reading doesn't have its place, but I'm sure you'll agree that images and graphics are a much quicker and easier way to digest complex ideas/information than a page-long description typed out.
The issue is how do you meet somewhere in the middle and clearly present your complex information without boring the reader to death. Fortunately we have a the solution: the infographic.