Let's find out by looking at how to turn packaging into a brand asset rather than a liability.
6 Elements of Eye-Catching Product Packaging Design
1. Make a Good First Impression
Let’s face it—our world moves quickly.
When a customer walks down the aisle, you have only a few seconds to grab their attention. At the same time, you’re competing with all the other products on the shelf.
With packaging, looks are everything in those vital first seconds.
2. Be Unique
Don’t blend in with the crowd by doing what everyone else is doing.
Embrace the unexpected; add an element of surprise that grabs their attention. Research what the competitors are doing, and speak to your printer to find out what they can do to add that little bit of sparkle to your product packaging design.
This is where a team effort and an experienced package designer can make all the difference.
Principal and Managing DirectorGil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.