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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on February 21, 2019

When much of the public thinks of mining, what do you think comes to their minds? It's often that you find that many people have negative perceptions about the mining industry. But the...

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Lead Generation

How to Generate Sales Leads and Boost Customer Acquisition
By Holly Thomson on February 14, 2019

Where do you get most of your sales leads? If you’re like many sales and marketing managers responsible for lead generation, you might answer: web, trade shows, cold calling, and...

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Branding

How to Create Digital Ad Campaigns That Work
By Perry Boeker on January 29, 2019

These days, it's easier than ever to build successful digital ad campaigns. Thanks to available data, we know which design decisions work, why they work, and how to leverage design to...

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Inbound Marketing

How We Helped the World Leader in Zero-Emission Fuel Cell Technology Grow an Engaged Audience and Turn a Profit
By Perry Boeker on December 19, 2018

Ballard Power Systems is the world leader in hydrogen fuel cell technology. Ballard has been in the fuel cell space since 1979 and is now the first fuel cell company to power buses for...

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Corporate Communications

6 Steps to Transform Your Member Engagement Strategy
By Perry Boeker on December 13, 2018

Is your association getting the engagement you want? Since engagement is closely associated with renewal, developing a clear member engagement strategy is one of the best things you can...

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Inbound Marketing

Millennials Are Disrupting Every Industry. Will Your Company Survive?
By Perry Boeker on December 6, 2018

Millennials are described as entitled, lazy and selfish. Of course, that’s not how they see themselves. It’s the “older folks” that are applying these stereotypes to a misunderstood...

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Inbound Marketing

Want to Best Your Competitors? Adopt the Marketing Flywheel
By Jenny Lu on November 29, 2018

Is your company putting a lot of work into marketing, but not seeing the ROI that you’re looking for? Maybe it’s time to re-evaluate your marketing efforts. So, what might this look like?

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Inbound Marketing

The Evolution of Digital Marketing - Can You Keep Up?
By Malcolm MacGregor on November 13, 2018

For the last 20 years, digital marketing has been a fluid and emerging beast of a discipline. Venture and private equity investing in marketing and media technology have fueled the ...

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Corporate Communications

A Simple System to Help You Design the Perfect Annual Report
By Michael Mok on November 1, 2018

Is your company’s annual report working hard enough for you? Your annual report is the single most important measure of your company’s reputation. If it’s not doing its job effectively,...

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Inbound Marketing

Want to Strengthen Your Website's SEO?
By Toks Agosu on October 25, 2018

Keyword research, crawlable links, and title tags—when it comes to Search Engine Optimization, the list of buzzwords is endless. But SEO is definitely not a passing trend—it’s something...

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