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Branding

Flexible Brand Identity Systems
By Angela Dallin on November 17, 2022

With the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...

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Branding

What is the Best Definition of a Brand?
By Angela Dallin on October 27, 2022

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a wide variety of colorful answers. It’s one of those words whose...

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Corporate Communications

How to Transform Your Member Engagement Strategy
By Sangeet Anand on October 6, 2022

Is your association engaging with and providing value to your membership? Since engagement is closely associated with renewal, developing a clear member engagement strategy is one of the...

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Corporate Communications

Translating Your ESG Report into Effective Storytelling
By Perry Boeker on September 15, 2022

Publishing an ESG report has become increasingly essential over the last few years due to the rising demand for corporate accountability and transparency. Investors, shareholders, and...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on September 8, 2022

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression, making it essential to...

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Inbound Marketing

How to Interpret Marketing Data for Beginners
By Perry Boeker on August 25, 2022

Have you ever been presented with a spreadsheet filled with colourful columns and impressive charts - yet not knowing what all of this data represents? Collecting the data is one thing....

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Inbound Marketing, Sales

Solving the Sales vs Marketing Dilemma
By Sangeet Anand on August 16, 2022

Sales teams complain that the marketing team delivers unqualified leads.  Marketing teams complain that sales teams don’t respond to leads generated by their efforts… Does this age-old...

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Corporate Communications, Branding

How To Create Engaging Sustainability Reports
By Perry Boeker on August 4, 2022

 In 2022, having a sustainable approach to doing business is a key factor in winning over investors, retaining and attracting top talent, and positioning your business as an industry...

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Corporate Communications, Web Design

How to Build a Valuable Membership Website
By Sangeet Anand on July 21, 2022

How do you build a website that is valuable for your association? Focus on providing value to every visitor by addressing their pain points with well-informed and authentic content. Put...

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Inbound Marketing

What Are the Benefits of Working with a Digital Marketing Agency?
By Holly Thomson on June 7, 2022

The value of working with a digital marketing agency isn't always well understood. Businesses may wonder why they should outsource work they can do themselves. While it is true that anyone...

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