Why Good (Strategic) Design is Good Business

July, 4 2023

In this blog, we'll explore how good design can set you apart from the competition, capture attention, and boost conversions. It's not just about looking pretty; it's about creating brand and user experiences that drive business success. But the impact of good design doesn't stop there. It also extends to streamlining your internal operations, making your team more efficient, and sparking innovation along the way.


At Red Rocket Creative, we've worked with two types of clients during our 20 years in the branding and design industry. Some see us as mere producers of content, while others view us as valued business partners. The difference in outcomes between these two perspectives is clear. When we align our efforts with clients' long-term goals and objectives, we can produce results and strategies that are in line with the client’s business vision. This strategic alignment ensures that our work goes beyond content production and contributes to their overall success.

In this blog, we'll explore how good design can set you apart from the competition, capture attention, and boost conversions. It's not just about looking pretty; it's about creating brand and user experiences that drive business success. But the impact of good design doesn't stop there. It also extends to streamlining your internal operations, making your team more efficient, and sparking innovation along the way.

We'll also dive into the importance of designers taking on unconventional roles and going beyond their artistic abilities. We firmly believe that designers have the responsibility to bring innovation and fresh perspectives to the forefront. By embracing design as a strategic asset, organizations can unlock new opportunities, foster customer loyalty, and propel their growth in the market.

Designers are business people

All of us at Red Rocket Creative are business people who speak through design, UX and content. We stretch beyond the labels of our roles to work for our client's businesses. When we create design or marketing assets for your business, we always strive to highlight your value proposition. It's crucial because if an asset fails to deliver, it can actually hurt your business.

Just think about the impact of a logo that doesn't resonate with your target audience. A logo that's too simplistic might come across as generic, while one that's overly complex could be overwhelming. That's why our designers are not just following their personal interests and experimenting with trendy colours and designs. They take the time to understand your business, its strengths, weaknesses, and unique needs. 

By doing so, they can create designs that truly complement and elevate your brand, giving it the boost it deserves. Our designers are not just artistic professionals; they are strategic thinkers who ensure that every design decision serves a purpose and contributes to the overall success of your business.

ux-designer-skills

Source: UX Magazine

Design enables a competitive edge and drives action

In a crowded marketplace, standing out is crucial. By building a unique and memorable brand, businesses can attract attention, build recognition, and establish a competitive edge. Design also significantly impacts the user experience. Whether it's a user-friendly website, intuitive product packaging, or a well-designed mobile app, thoughtful design enhances usability and accessibility.

A well-designed landing page, for example, can effectively guide visitors towards desired actions, such as making a purchase or signing up for a newsletter. Design elements such as clear call-to-action buttons, persuasive visuals, and a visually appealing layout can significantly influence customer behavior and improve conversion rates.

By leveraging strategic design principles, businesses can effectively communicate their enhance both their brand and customer experiences - ultimately contributing to giving them a competitive advantage and positioning them (read some interesting case studies in Hubspot's guide to brand positioning). 

Design builds business efficiency and cost savings

Good design extends beyond its benefits for external audiences; it also plays a crucial role in improving internal operations. When businesses focus on streamlined and well-designed processes they enhance employee productivity and efficiency, leading to significant improvements in overall performance.

Service design is a specific area where businesses can leverage design thinking to create exceptional customer experiences. It involves designing all aspects of the customer journey, from initial touchpoints to post-purchase support. By taking a holistic approach to service design, businesses can identify pain points, streamline processes, and enhance interactions at every stage. This results in improved ROI of UX design, customer satisfaction, increased loyalty, and positive word-of-mouth recommendations.

design-ROI-1

Source: The_Trillion_Dollar_UX_Problem 

Design pushes for innovation

Designers are natural problem solvers and creative thinkers. By involving designers in strategic decision-making processes, businesses can tap into their unique perspectives and leverage their ability to innovate. Designers bring fresh ideas, challenge assumptions, and contribute to finding solutions that meet customer needs while aligning with business goals. In an ever-changing business landscape, businesses that embrace good design are better equipped to adapt and thrive.

design for innovation

Source: Adobe Blog  

Conclusion 

Good design isn't just about looking good; it's a strategic tool that drives business success. It improves user experience, communicates brand values, and creates connections with customers. Here at Red Rocket Creative, we don't just stick to our labels; we become your business partners. Our designers understand your unique needs and create designs that add value to your brand. With good design, you can stand out from the competition, grab attention, and boost conversions. It also streamlines operations, boosts productivity, and sparks innovation within your business. Embracing the power of good design unlocks exciting opportunities and propels your growth. So, let's team up and unleash the potential of design to drive your success!

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Sangeet Anand

Director of Digital Marketing Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.