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Sangeet Anand

Director of Digital Marketing Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.

Inbound Marketing, Sales

The Power of Segmentation, Personas, and Value Proposition for Clean Tech Businesses
By Sangeet Anand on February 1, 2023

Your technology may just be the solution that moves the planet towards a zero-emissions future. It’s a solid idea, the concept is proven and you’ve deployed units into the hands of selected...

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Corporate Communications

How to Transform Your Member Engagement Strategy
By Sangeet Anand on October 6, 2022

Is your association engaging with and providing value to your membership? Since engagement is closely associated with renewal, developing a clear member engagement strategy is one of the...

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Inbound Marketing, Sales

Solving the Sales vs Marketing Dilemma
By Sangeet Anand on August 16, 2022

Sales teams complain that the marketing team delivers unqualified leads.  Marketing teams complain that sales teams don’t respond to leads generated by their efforts… Does this age-old...

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Corporate Communications, Web Design

How to Build a Valuable Membership Website
By Sangeet Anand on July 21, 2022

How do you build a website that is valuable for your association? Focus on providing value to every visitor by addressing their pain points with well-informed and authentic content. Put...

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Branding

How to Make Your Content an Extension of Your Brand
By Sangeet Anand on March 2, 2022

When developing a brand, visual aspects often pull focus while brand voice and messaging can get overlooked. However, written content such as social media, website copy, internal training...

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Web Design

Do You Need a New Website for Your Company or Organization?
By Sangeet Anand on November 18, 2021

Your website is an explicit representation of your brand, and it is often the first point of contact new customers have with your business or organization. A good website is visually...

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Sales, Branding

Communicate your value proposition. Here’s how to get started.
By Sangeet Anand on December 3, 2020

In our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...

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Sales, Branding

Can you articulate your value proposition? Here’s why it’s essential for your success.
By Sangeet Anand on October 1, 2020

Many prospects come to us needing help with their business, or a new business idea. Their products and services are well thought out and deserve to find an audience, but often their value...

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Business Strategy

Where Do You Want to Be After Covid-19?
By Sangeet Anand on May 2, 2020

Though it’s hard to predict when, we can be sure that current social distancing measures will end at some point. Businesses will reopen, people will go back to eating in restaurants,...

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Inbound Marketing

Connecting With Your Community During Covid-19
By Sangeet Anand on April 3, 2020

Many brands are unsure what to do during the Covid-19 crisis. In the span of two weeks, their campaigns, messaging, and strategy became irrelevant. They don’t want to be silent, yet they...

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