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Sangeet Anand

Digital Marketing Strategist Sangeet draws on her business background, creativity and technical know-how to deliver innovative marketing solutions for a variety of our clients.

Branding

How to Make Your Content an Extension of Your Brand
By Sangeet Anand on March 2, 2022

When developing a brand, visual aspects often pull focus while brand voice and messaging can get overlooked. However, written content such as social media, website copy, internal training...

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Web Design

Do You Need a New Website for Your Company or Organization?
By Sangeet Anand on November 18, 2021

Your website is an explicit representation of your brand, and it is often the first point of contact new customers have with your business or organization. A good website is visually...

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Sales, Branding

Communicate your value proposition. Here’s how to get started.
By Sangeet Anand on December 3, 2020

In our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...

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Sales, Branding

Can you articulate your value proposition? Here’s why it’s essential for your success.
By Sangeet Anand on October 1, 2020

Many prospects come to us needing help with their business, or a new business idea. Their products and services are well thought out and deserve to find an audience, but often their value...

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Business Strategy

Where Do You Want to Be After Covid-19?
By Sangeet Anand on May 2, 2020

Though it’s hard to predict when, we can be sure that current social distancing measures will end at some point. Businesses will reopen, people will go back to eating in restaurants,...

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Inbound Marketing

Connecting With Your Community During Covid-19
By Sangeet Anand on April 3, 2020

Many brands are unsure what to do during the Covid-19 crisis. In the span of two weeks, their campaigns, messaging, and strategy became irrelevant. They don’t want to be silent, yet they...

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Inbound Marketing

Helping Your Brand and Marketing Succeed: Build Effective Personas
By Sangeet Anand on August 27, 2019

Think about the last marketing campaign that made you think, “How did they know?”  For me, it was the New York Times’ most recent subscription drive. Their simple, well-targeted messaging...

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Web Design

B2B Brand Awareness or Lead Gen? Why Your Website Should Address Both [Interview]
By Sangeet Anand on May 23, 2019

Is your website getting the attention it needs? If not, it’s time to revisit your design strategy. People often think of websites as having a single goal: brand awareness or lead generation...

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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on February 21, 2019

Mining has come a long way in recent years. The industry is transforming itself, using new sustainable technologies and more innovation than ever before.  But unfortunately, many people...

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SEO

Why is Local SEO Important for B2B Companies?
By Sangeet Anand on January 25, 2018

When assessing your online presence, your website is a key factor, but surely not the only one. A nicely designed website is important, but if no one can find it, much of the time and money...

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