Sales, Branding

In our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...

Inbound Marketing, Branding

For company leaders, establishing a credible personal brand in the social arena is essential. Your position of leadership comes with responsibility, and sharing your knowledge moves your...

Sales, Branding

Many prospects come to us needing help with their business, or a new business idea. Their products and services are well thought out and deserve to find an audience, but often their...

Branding

Smart business owners know the benefits associated with an impactful brand. It helps  stakeholders connect with a business’s character and culture, which conveys deeper insight into the...

Branding

Parent companies. Subsidiaries. Daughter companies. Expanded product offerings. Spinoffs. All of these corporate structure changes impact your brand, and peoples’ perception of it. 

Branding

Let’s call it what it is—B2B companies have an undeserved reputation for being boring in their branding and marketing efforts. 

Branding

A compelling and memorable brand identity system makes it easier for customers to choose your product or service. It differentiates you. It helps customers understand the features and...

Branding

If you really want to get your message across to key stakeholders, you need to leverage awesome visual content. Did you know, people can recall 65% of the visual content they see almost...

Branding

Choosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in.  Additionally, your colleagues might  have a variety of...

Branding

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression.  Because it’s shaped...