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Branding

7 Simple Design Tips for Non-Designers
By Courtney Bodkin on August 2, 2019

If you really want to get your message across to key stakeholders, you need to leverage awesome visual content. Did you know, people can recall 65% of the visual content they see almost...

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Branding

What Makes the Corporate Brand Naming Process Successful?
By Perry Boeker on July 25, 2019

Choosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in.  Additionally, your colleagues might  have a variety of...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on July 4, 2019

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression.  Because it’s shaped...

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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on February 21, 2019

Mining has come a long way in recent years. The industry is transforming itself, using new sustainable technologies and more innovation than ever before.  But unfortunately, many people...

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Branding

How to Create Digital Ad Campaigns That Work
By Perry Boeker on January 29, 2019

These days, it's easier than ever to build successful digital ad campaigns. Thanks to available data, we know which design decisions work, why they work, and how to leverage design to...

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Branding

Why Rebrand a Company: 5 Questions to Ask Yourself
By Perry Boeker on July 19, 2018

Wondering if you should rebrand your company? Then you’re in the right place. Today, I want to share five questions you should ask yourself to determine if you need a rebrand.

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Branding

Flexible Brand Identity Systems
By Angela Dallin on September 29, 2016

Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the...

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