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Inbound Marketing, Branding

Why Leaders Should Engage With Social Media
By Perry Boeker on October 22, 2020

For company leaders, establishing a credible personal brand in the social arena is essential. Your position of leadership comes with responsibility, and sharing your knowledge moves your...

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Sales, Branding

Can you articulate your value proposition? Here’s why it’s essential for your success.
By Sangeet Anand on October 1, 2020

Many prospects come to us needing help with their business, or a new business idea. Their products and services are well thought out and deserve to find an audience, but often their...

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Branding

What to Expect From Our 3-Phase Branding Process
By Perry Boeker on September 1, 2020

Smart business owners know the benefits associated with an impactful brand. It helps  stakeholders connect with a business’s character and culture, which conveys deeper insight into the...

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Branding

How to Align Your Brand After Corporate Structure Changes
By Angela Dallin on August 12, 2020

Parent companies. Subsidiaries. Daughter companies. Expanded product offerings. Spinoffs. All of these corporate structure changes impact your brand, and peoples’ perception of it. 

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Branding

3 Ways to Make Your Virtual Trade Shows More Fun
By Courtney Bodkin on July 16, 2020

Let’s call it what it is—B2B companies have an undeserved reputation for being boring in their branding and marketing efforts. 

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Branding

How to Stand Out by Improving Your Brand Identity System
By Angela Dallin on January 21, 2020

A compelling and memorable brand identity system makes it easier for customers to choose your product or service. It differentiates you. It helps customers understand the features and...

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Branding

7 Simple Design Tips for Non-Designers
By Courtney Bodkin on August 2, 2019

If you really want to get your message across to key stakeholders, you need to leverage awesome visual content. Did you know, people can recall 65% of the visual content they see almost...

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Branding

What Makes the Corporate Brand Naming Process Successful?
By Perry Boeker on July 25, 2019

Choosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in.  Additionally, your colleagues might  have a variety of...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on July 4, 2019

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression.  Because it’s shaped...

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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on February 21, 2019

Mining has come a long way in recent years. The industry is transforming itself, using new sustainable technologies and more innovation than ever before.  But unfortunately, many people...

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