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Branding

Flexible Brand Identity Systems
By Angela Dallin on November 17, 2022

With the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...

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Branding

What is the Best Definition of a Brand?
By Angela Dallin on October 27, 2022

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a wide variety of colorful answers. It’s one of those words whose...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on September 8, 2022

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression, making it essential to...

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Corporate Communications, Branding

How To Create Engaging Sustainability Reports
By Perry Boeker on August 4, 2022

 In 2022, having a sustainable approach to doing business is a key factor in winning over investors, retaining and attracting top talent, and positioning your business as an industry...

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Branding

Why is Cleantech Branding Important?
By Perry Boeker on April 28, 2022

A solid brand is crucial for every organization. Unfortunately, cleantech companies in particular can overlook the importance of a good brand, since developing the technology is often the...

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Branding

How to Make Your Content an Extension of Your Brand
By Sangeet Anand on March 2, 2022

When developing a brand, visual aspects often pull focus while brand voice and messaging can get overlooked. However, written content such as social media, website copy, internal training...

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Branding

How to Build a Strong Brand and Stand Out Among Competitors
By Angela Dallin on November 2, 2021

Very often, your brand is the first point of contact people have with your business. It provides the information they will use to form their initial impression of your product or service.  ...

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Inbound Marketing, Branding

5 Tips on How to Choose a Digital Marketing and Branding Agency
By Perry Boeker on July 19, 2021

Hiring a digital marketing and branding agency to work alongside your business can feel like a daunting task. There are so many agencies to choose from and partnering with one can be a...

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Sales, Branding

Communicate your value proposition. Here’s how to get started.
By Sangeet Anand on December 3, 2020

In our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...

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Inbound Marketing, Branding

Why Leaders Should Engage With Social Media
By Perry Boeker on October 22, 2020

For company leaders, establishing a credible personal brand in the social arena is essential. Your position of leadership comes with responsibility, and sharing your knowledge moves your...

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