Branding

A solid brand is crucial for every organization. Unfortunately, cleantech companies in particular can overlook the importance of a good brand, since developing the technology is often the...

Branding

When developing a brand, visual aspects often pull focus while brand voice and messaging can get overlooked. However, written content such as social media, website copy, internal training...

Branding

Very often, your brand is the first point of contact people have with your business. It provides the information they will use to form their initial impression of your product or service.  ...

Inbound Marketing, Branding

Hiring a digital marketing and branding agency to work alongside your business can feel like a daunting task. There are so many agencies to choose from and partnering with one can be a...

Sales, Branding

In our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...

Inbound Marketing, Branding

For company leaders, establishing a credible personal brand in the social arena is essential. Your position of leadership comes with responsibility, and sharing your knowledge moves your...

Sales, Branding

Many prospects come to us needing help with their business, or a new business idea. Their products and services are well thought out and deserve to find an audience, but often their value...

Branding

Smart business owners know the benefits associated with an impactful brand. It helps stakeholders connect with a business’s character and culture, which conveys deeper insight into the...

Branding

Parent companies. Subsidiaries. Daughter companies. Expanded product offerings. Spinoffs. All of these corporate structure changes impact your brand and peoples’ perception of it. 

Branding

Let’s call it what it is—B2B companies have an undeserved reputation for being boring in their branding and marketing efforts.