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Corporate Communications, Branding

Bring Your Data to Life: Engaging Annual Report Design
By Angela Dallin on June 6, 2023

Thinking of your next annual report design? Want to captivate your readers and present complex information in an engaging manner?

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Corporate Communications, Branding

Sustainability Report Design: Engage Your Stakeholders With Storytelling
By Perry Boeker on June 1, 2023

The design of sustainability reports has evolved. Rather than being mere compilations of data, these reports have become powerful storytelling tools. By combining inspiring narratives with...

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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on May 3, 2023

We interviewed our Designer, Brendan Cave, to gain expert insights on the visual representation and perception of the mining industry. This article is a piece of his expert advice.

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Branding

Why is Cleantech Branding Important?
By Perry Boeker on February 24, 2023

A solid brand is crucial for every organization. Unfortunately, cleantech companies in particular can overlook the importance of a good brand, since developing the technology is often the...

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Branding

Flexible Brand Identity Systems
By Angela Dallin on November 17, 2022

With the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...

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Branding

What is the Best Definition of a Brand?
By Angela Dallin on October 27, 2022

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a wide variety of colorful answers. It’s one of those words whose...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on September 8, 2022

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression, making it essential to...

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Branding

How to Make Your Content an Extension of Your Brand
By Sangeet Anand on March 2, 2022

When developing a brand, visual aspects often pull focus while brand voice and messaging can get overlooked. However, written content such as social media, website copy, internal training...

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Branding

How to Build a Strong Brand and Stand Out Among Competitors
By Angela Dallin on November 2, 2021

Very often, your brand is the first point of contact people have with your business. It provides the information they will use to form their initial impression of your product or service.  ...

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Inbound Marketing, Branding

5 Tips on How to Choose a Digital Marketing and Branding Agency
By Perry Boeker on July 19, 2021

Hiring a digital marketing and branding agency to work alongside your business can feel like a daunting task. There are so many agencies to choose from and partnering with one can be a...

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