Branding

With the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...

Branding

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a wide variety of colorful answers. It’s one of those words whose...

Branding

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression, making it essential to...

Corporate Communications, Branding

 In 2022, having a sustainable approach to doing business is a key factor in winning over investors, retaining and attracting top talent, and positioning your business as an industry...

Branding

A solid brand is crucial for every organization. Unfortunately, cleantech companies in particular can overlook the importance of a good brand, since developing the technology is often the...

Branding

When developing a brand, visual aspects often pull focus while brand voice and messaging can get overlooked. However, written content such as social media, website copy, internal training...

Branding

Very often, your brand is the first point of contact people have with your business. It provides the information they will use to form their initial impression of your product or service.  ...

Inbound Marketing, Branding

Hiring a digital marketing and branding agency to work alongside your business can feel like a daunting task. There are so many agencies to choose from and partnering with one can be a...

Sales, Branding

In our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...

Inbound Marketing, Branding

For company leaders, establishing a credible personal brand in the social arena is essential. Your position of leadership comes with responsibility, and sharing your knowledge moves your...