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Branding

Unveiling our Creative Process: How our Team Approaches Creativity
By Perry Boeker on August 2, 2023

Why is it that every member of our team seems to be creative? Managing creative teams has been one of the true pleasures of my professional life. Red Rocket’s creative teams are able to...

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Branding

How to stand out as an authority in your field? Spoiler: Content marketing won’t help.
By Jane Lypovska on July 21, 2023

Thought leadership will not help you sell products or impact your revenue. If these are your goals, consider investing in content marketing or, even better, in ads instead. The ROI of...

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Corporate Communications, Branding

Bring Your Data to Life: Engaging Annual Report Design
By Angela Dallin on June 6, 2023

Thinking of your next annual report design? Want to captivate your readers and present complex information in an engaging manner?

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Corporate Communications, Branding

Sustainability Report Design: Engage Your Stakeholders With Storytelling
By Perry Boeker on June 1, 2023

The design of sustainability reports has evolved. Rather than being mere compilations of data, these reports have become powerful storytelling tools. By combining inspiring narratives with...

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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on May 3, 2023

We interviewed our Designer, Brendan Cave, to gain expert insights on the visual representation and perception of the mining industry. This article is a piece of his expert advice.

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Branding

How to Master Cleantech Branding?
By Perry Boeker on February 24, 2023

A solid brand is crucial for every organization. Unfortunately, cleantech companies in particular can overlook the importance of a good brand, since developing the technology is often the...

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Branding

Flexible Brand Identity Systems
By Angela Dallin on November 17, 2022

With the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...

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Branding

What is the Best Definition of a Brand?
By Angela Dallin on October 27, 2022

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a wide variety of colorful answers. It’s one of those words whose...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on September 8, 2022

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression, making it essential to...

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Branding

How to Make Your Content an Extension of Your Brand
By Sangeet Anand on March 2, 2022

When developing a brand, visual aspects often pull focus while brand voice and messaging can get overlooked. However, written content such as social media, website copy, internal training...

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