Let's explore what truly makes enterprise website projects thrive. While great design is important, it's just one piece of the puzzle. Success hinges on having the right partners—those who deeply understand your industry and prioritize a strategic process. With years of experience handling complex digital projects, we are an agency with invaluable insights into what drives success and what pitfalls to avoid. Here’s an insider look at the methodology we use to achieve results at Red Rocket Creative.
Here's the thing about enterprise websites—they're not just pretty digital brochures. They're serious business tools that combine product strategy, sales enablement, and analysis of the market with your business's future.
Anyone can make a website look modern or follow the latest trends. But will it actually help you achieve your business objectives? That's why our process starts with strategic thinking and a deep dive into your unique business situation. We've learned that thorough discovery is the cornerstone of every successful project. This means understanding your business, your competitors and your industry before we suggest anything.
Our discovery phase goes beyond surface-level requirements to uncover your business's true drivers and challenges. We solve business problems with smart design solutions.
Take our work with Ballard Power Systems, for example. A world leader and a publicly traded company in the clean energy sector, they highlighted the complexity of enterprise needs. We faced the challenge of balancing detailed investor relations content with compelling product information. Through comprehensive stakeholder interviews and workshops, we map out the complete landscape of your digital touchpoints. We examine current pain points, identify opportunities, define priorities and build a foundation for decision-making that carries through the entire project.
Enterprise projects rarely have simple processes. When we worked with NorLand Limited, which required us to consolidate 15 subsidiary websites into one comprehensive enterprise website, we learned the importance of listening to the needs of different teams and business units to understand the unique challenges each faces. Each company had its own brand identity, business goals, and user needs, yet needed to fit within a cohesive digital framework.
We've developed a structured approach to decision-making that keeps projects moving forward while ensuring all voices are heard and respected. Regular workshops, clear communication channels, and documented approval processes help build consensus without causing delays. This framework has become a cornerstone of our enterprise projects, ensuring alignment from kick-off to launch.
Our design process bridges the gap between creative visual elements and business performance. For Foss National Leasing, this meant creating an experience that showcases their fleet management solutions and provides straightforward user journeys that cater to diverse audiences. By designing with both accessibility and the audience needs we ensure every visitor has a seamless experience. We’ve also worked on the Foss National brand, which gives us a deep understanding of their positioning and values, allowing us to visually reflect these to all audiences.
Enterprise websites need clear and manageable design systems that can grow with the organization. We have helped several organizations create brand guidelines and design systems that serve as the backbone of their digital identity. This system goes beyond simple style guides, providing a flexible framework that marketing teams can use confidently. We make sure that all touchpoints—from websites and driver portals to marketing campaigns—are on brand and support the business.
Prototyping helps bridge the gap between vision and reality. For NorLand, we used interactive prototypes to visualize complex user journeys, reducing surprises and building confidence to support the final design.
The execution phase is where our strategic foundation and design decisions come to life. When building Foss National's new website, we implemented a rigorous development process that ensured quality at every step. Our technical team worked closely with design and strategy teams to maintain the integrity of the user experience while building a finished product that works without a glitch.
Your business is unique and has legacy technologies your business needs to survive. Sometimes, these technologies are integrated into your website - a CRM (let's say Salesforce) is a great example of this. We ensure the technology you use to keep your business running smoothly is properly integrated into the new build. But it doesn't stop there. The Content Management System used to create your website is also a serious consideration. We need to consider the people on your team responsible for keeping your website content current. Updating content must be easy for them. How the "back-end" is structured goes a long way to ensuring your website's content is current.
We also integrate tracking tools to effectively measure traffic and engagement. This allows us to make improvements in real-time to improve your website's stickiness. Plus, there's hosting, an often overlooked aspect of a development project. We will work with you to establish the best environment for your website to increase performance.
We integrate SEO best practices from the earliest stages to ensure your site ranks well in search engine results, helping your target audience find you more easily. Our approach includes optimizing image sizes, improving load times, and structuring content hierarchically to enhance both user experience and search ranking. By focusing on SEO and performance, we help boost your site's visibility and effectiveness in achieving your business goals
Quality assurance isn't a final step—it's embedded throughout our entire process. We conduct regular testing, gather feedback, and make necessary adjustments to ensure the final product not only meets technical and business requirements but exceeds expectations. This proactive approach ensures that when your site goes live, it functions flawlessly and delivers a top-tier experience.
What sets us apart is our proven ability to handle complex enterprise projects. Whether we're managing multiple stakeholders like NorLand, building sophisticated design systems like Ballard, or creating intuitive user experiences like Foss, we bring a combination of strategic thinking, design excellence, and technical expertise that delivers results.
We understand that enterprise websites aren't just digital assets—they're crucial business tools that need to perform across multiple metrics. Our methodology ensures they do exactly that.
Ready to transform your enterprise website? Let's start with a strategic discussion about your goals.