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Perry Boeker

Principal & Marketing Strategist A results-driven creative thinker, Perry is a marketing management professional with a proven record of achievement in Strategic Planning, Team Leadership, and New Concepts Development.
B2B Sales: Why customer service is the new selling
By Perry Boeker on March 22, 2018

Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.”

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SEO

What Do I Need to Know When Choosing an SEO Company?
By Perry Boeker on November 30, 2017

SEO huh? Are you getting value or bamboozled? Search Engine Optimization is about doing business properly. Think about how you do your thing. When you do it right, you get the reward....

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Corporate Communications

13 Step Design Process that Results in a Great Brochure
By Perry Boeker on October 19, 2017

OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a...

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5 Questions to Ask When Building your Member Value Proposition
By Perry Boeker on May 30, 2017

At a recent event hosted by a non-profit organization, I had the good fortune to catch up with a friend who serves on the organization’s board. Our discussion quickly turned to the...

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How Can B2B Companies "Automate" Their Sales Process?
By Perry Boeker on August 11, 2016

There's a new buzzword in the sales game, and it is sales automation. You’ll hear the proponents claiming, “with a modest investment, these automated sales systems work for you 24/7 and...

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A Simple Guide to Social Selling
By Perry Boeker on August 4, 2016

People are more connected than ever because of technology. Honestly answer this: have you ever checked your email while sitting in the bathroom? Most of us might sheepishly answer: YES....

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Digital Marketing ROI Using Old-School Tactics
By Perry Boeker on November 9, 2015

When it comes to marketing your business, there are so many options to choose from: in-bound, paid search advertising, SEO, traditional display advertising, social media, TV, radio,...

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Web Design

Website Building 101
By Perry Boeker on January 27, 2012

I often encounter people tasked with the responsibility of rebuilding their company's website. They are overwhelmed with the advancements of web technology and find it difficult to...

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