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Inbound Marketing

How Chatbots Improve Buyer Experiences and Boost Brand Loyalty
By Holly Thomson on October 9, 2019

The proliferation of content across vendor sites, social media, and review sites means buyers have more knowledge and buying power than ever. 

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Business Strategy

Top 4 Challenges Companies Face When Launching a New Offering
By Perry Boeker on September 11, 2019

Launching a new division, releasing a new product, or refining your company’s image all have one thing in common: business growth.   The new division (or product) is born from...

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Inbound Marketing

Helping Your Brand and Marketing Succeed: Build Effective Personas
By Sangeet Anand on August 27, 2019

Think about the last marketing campaign that made you think, “How did they know?”  For me, it was the New York Times’ most recent subscription drive. Their simple, well-targeted...

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Branding

7 Simple Design Tips for Non-Designers
By Courtney Bodkin on August 2, 2019

If you really want to get your message across to key stakeholders, you need to leverage awesome visual content. Did you know, people can recall 65% of the visual content they see almost...

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Branding

What Makes the Corporate Brand Naming Process Successful?
By Perry Boeker on July 25, 2019

Choosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in.  Additionally, your colleagues might  have a variety of...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on July 4, 2019

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression.  Because it’s shaped...

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Member Engagement

5 Questions to Ask When Building your Member Value Proposition
By Perry Boeker on June 20, 2019

At a recent event hosted by a non-profit organization, I caught up with a friend who serves on the organization’s board. When I asked him why I should join the organization, he couldn’t...

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Web Design

B2B Brand Awareness or Lead Gen? Why Your Website Should Address Both [Interview]
By Sangeet Anand on May 23, 2019

Is your website getting the attention it needs? If not, it’s time to revisit your design strategy. People often think of websites as having a single goal: brand awareness or lead...

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Inbound Marketing

Accelerate Your Clean Tech Solution with Content Marketing
By Jenny Lu on April 4, 2019

Growing a community around any product or service is tough. But it’s even tougher for those in the clean tech sector, like hydrogen and fuel cell companies, since the technology they’re...

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Web Design

How to Get Corporate Sponsors: Lessons from Skate Canada
By Perry Boeker on March 14, 2019

Today I want to share how our client, Skate Canada BC/Yukon, mastered the difficult task of attracting strong corporate sponsorship to their provincial sport organization. I’ll also...

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