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Branding

How to Master Cleantech Branding?
By Perry Boeker on February 24, 2023

A solid brand is crucial for every organization. Unfortunately, cleantech companies in particular can overlook the importance of a good brand, since developing the technology is often the...

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Inbound Marketing, Sales

The Power of Segmentation, Personas, and Value Proposition for Clean Tech Businesses
By Sangeet Anand on February 1, 2023

Your technology may just be the solution that moves the planet towards a zero-emissions future. It’s a solid idea, the concept is proven and you’ve deployed units into the hands of selected...

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Corporate Communications

7 Tips to Help You Effectively Plan Your ESG Report
By Perry Boeker on December 1, 2022

Why Produce an Outstanding Sustainability or ESG Report?

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Branding

Flexible Brand Identity Systems
By Angela Dallin on November 17, 2022

With the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...

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Branding

What is the Best Definition of a Brand?
By Angela Dallin on October 27, 2022

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a wide variety of colorful answers. It’s one of those words whose...

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Corporate Communications

Translating Your ESG Report into Effective Storytelling
By Perry Boeker on September 15, 2022

Publishing an ESG report has become increasingly essential over the last few years due to the rising demand for corporate accountability and transparency. Investors, shareholders, and...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on September 8, 2022

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression, making it essential to...

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Inbound Marketing

How to Interpret Marketing Data for Beginners
By Perry Boeker on August 25, 2022

Have you ever been presented with a spreadsheet filled with colourful columns and impressive charts - yet not knowing what all of this data represents? Collecting the data is one thing....

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Inbound Marketing, Sales

Solving the Sales vs Marketing Dilemma
By Sangeet Anand on August 16, 2022

Sales teams complain that the marketing team delivers unqualified leads. Marketing teams complain that sales teams don’t respond to leads generated by their efforts… Does this age-old...

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Corporate Communications, Web Design

How to Build a Valuable Membership Website
By Sangeet Anand on July 21, 2022

How do you build a website that is valuable for your association? Focus on providing value to every visitor by addressing their pain points with well-informed and authentic content. Put...

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