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Branding

What Makes the Corporate Brand Naming Process Successful?
By Perry Boeker on July 25, 2019

Choosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in.  Additionally, your colleagues might  have a variety of...

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Branding

How to Conduct a Brand Audit — Step-by-Step
By Angela Dallin on July 4, 2019

Your brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression.  Because it’s shaped...

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Member Engagement

5 Questions to Ask When Building your Member Value Proposition
By Perry Boeker on June 20, 2019

At a recent event hosted by a non-profit organization, I caught up with a friend who serves on the organization’s board. When I asked him why I should join the organization, he couldn’t...

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Web Design

B2B Brand Awareness or Lead Gen? Why Your Website Should Address Both [Interview]
By Sangeet Anand on May 23, 2019

Is your website getting the attention it needs? If not, it’s time to revisit your design strategy. People often think of websites as having a single goal: brand awareness or lead...

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Web Design

How to Get Corporate Sponsors: Lessons from Skate Canada
By Perry Boeker on March 14, 2019

Today I want to share how our client, Skate Canada BC/Yukon, mastered the difficult task of attracting strong corporate sponsorship to their provincial sport organization. I’ll also...

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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on February 21, 2019

Mining has come a long way in recent years. The industry is transforming itself, using new sustainable technologies and more innovation than ever before.  But unfortunately, many people...

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Lead Generation

How to Generate Sales Leads and Boost Customer Acquisition
By Holly Thomson on February 14, 2019

Where do you get most of your sales leads? If you’re like many sales and marketing managers responsible for lead generation, you might answer: web, trade shows, cold calling, and...

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Branding

How to Create Digital Ad Campaigns That Work
By Perry Boeker on January 29, 2019

These days, it's easier than ever to build successful digital ad campaigns. Thanks to available data, we know which design decisions work, why they work, and how to leverage design to...

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Inbound Marketing

How We Helped the World Leader in Zero-Emission Fuel Cell Technology Grow an Engaged Audience and Turn a Profit
By Perry Boeker on December 19, 2018

Ballard Power Systems is the world leader in hydrogen fuel cell technology. Ballard has been in the fuel cell space since 1979 and is now the first fuel cell company to power buses for...

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Corporate Communications

6 Steps to Transform Your Member Engagement Strategy
By Perry Boeker on December 13, 2018

Is your association getting the engagement you want? Since engagement is closely associated with renewal, developing a clear member engagement strategy is one of the best things you can...

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