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Inbound Marketing

How to Attract Prospects to Your Website from Social Media
By Jenny Lu on July 26, 2018

Social media is more than just a tool you can use to connect with friends or share your family pictures. For businesses, social media is an essential channel to attract and retain...

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Branding

Why Rebrand a Company: 5 Questions to Ask Yourself
By Perry Boeker on July 19, 2018

Wondering if you should rebrand your company? Then you’re in the right place. Today, I want to share five questions you should ask yourself to determine if you need a rebrand.

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Web Design

B2B Website Strategy: 5 Expert Tips Before You Start Building
By Michael Mok on July 12, 2018

Creating a website seems simple enough with all the DIY tools available these days. But building a website that’s effective for your business is more than just coding.

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Inbound Marketing

Sales and Marketing Alignment Statistics: Grow Your Revenue [Infographic]
By Courtney Bodkin on June 21, 2018

If you’re serious about increasing your revenue, you need to re-think your sales and marketing strategy. This means you have to tightly align your sales and marketing teams - so both are...

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Inbound Marketing

Sales and Marketing Teams: Be More Productive with HubSpot
By Jenny Lu on June 7, 2018

Many B2B professionals know that sales and marketing alignment is important to their organizations. However, only 22% of companies consider their sales and marketing teams tightly...

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Inbound Marketing

The Ultimate Guide to Successful Marketing and Sales Alignment
By Malcolm MacGregor on May 24, 2018

Did you know that aligning your sales and marketing efforts is critical to increasing leads and boosting revenue? To be effective in today’s ever-evolving connected world, sales and...

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Inbound Marketing

13 Video Marketing Pros Reveal Their Best Tips for Success
By Holly Thomson on May 9, 2018

It should come as no surprise when we say, video marketing is where it’s at in 2018. Did you know that by next year, 80% of the world’s internet traffic will be video? 80%.

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B2B Sales: Why customer service is the new selling
By Perry Boeker on March 22, 2018

Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.”

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SEO

Why is Local SEO Important for B2B Companies?
By Sangeet Anand on January 25, 2018

When assessing your online presence, your website is a key factor, but surely not the only one. A nicely designed website is important, but if no one can find it, much of the time and...

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Inbound Marketing

How to Master the 4 Inbound Marketing Stages
By Holly Thomson on January 18, 2018

Inbound marketing has become quite the buzzword in recent years. And it’s more than just a trend - a growing number of B2B companies are integrating this powerful technique into their...

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