Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

Packaging & 3D Design

With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time. But to...

Meet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years  experience in designing websites that convert. In the following post, Angela will walk you...

Thinking of your next annual report design? I want to share with you how to use infographics to help take your report to the next level.  I'll be honest, as a designer/illustrator I'm...

Corporate Communications

Why do consumers choose one brand over the other? What do most people think of when you mention big corporate brands like Apple or Nike? Many neurological studies have shown that people...

Corporate Communications

Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking? We all know the many...

Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can...

Branding

Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the...

There's a new buzzword in the sales game, and it is sales automation. You’ll hear the proponents claiming, “with a modest investment, these automated sales systems work for you 24/7 and...