Covid-19 has caused a significant downturn in the economy. Employees have found their hours cut or have been hit by temporary layoffs.
Continue ReadingCovid-19 has caused a significant downturn in the economy. Employees have found their hours cut or have been hit by temporary layoffs.
Continue ReadingA compelling and memorable brand identity system makes it easier for customers to choose your product or service. It differentiates you. It helps customers understand the features and...
Continue ReadingThe proliferation of content across vendor sites, social media, and review sites means buyers have more knowledge and buying power than ever.
Continue ReadingLaunching a new division, releasing a new product, or refining your company’s image all have one thing in common: business growth. The new division (or product) is born from opportunity....
Continue ReadingThink about the last marketing campaign that made you think, “How did they know?” For me, it was the New York Times’ most recent subscription drive. Their simple, well-targeted messaging...
Continue ReadingIf you really want to get your message across to key stakeholders, you need to leverage awesome visual content. Did you know, people can recall 65% of the visual content they see almost...
Continue ReadingChoosing the right name for your company isn’t easy. First, you may have a myriad of ideas, and not know which direction to go in. Additionally, your colleagues might have a variety of...
Continue ReadingAt a recent event hosted by a non-profit organization, I caught up with a friend who serves on the organization’s board. When I asked him why I should join the organization, he couldn’t...
Continue ReadingIs your website getting the attention it needs? If not, it’s time to revisit your design strategy. People often think of websites as having a single goal: brand awareness or lead generation...
Continue ReadingToday I want to share how our client, Skate Canada BC/Yukon, mastered the difficult task of attracting strong corporate sponsorship to their provincial sport organization. I’ll also share...
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