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Corporate Communications

13 Step Design Process that Results in a Great Brochure
By Perry Boeker on October 19, 2017

OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a...

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How to Manage a Graphic Design Project
By Gil Binne on October 5, 2017

Project Management 101 There are some key steps to follow when managing a print design project. With these checks in place, several basic questions are answered and guidelines created,...

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How To Create a Powerful Brand with Brand Identity Guidelines
By Perry Boeker on September 21, 2017

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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Packaging & 3D Design

6 Stand-Out Design Secrets of Expert Packaging Designers
By Gil Binne on August 17, 2017

With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time. But to...

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Tips from a Vancouver User Experience Designer: The UX Design Process
By Angela Dallin on July 20, 2017

Meet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years  experience in designing websites that convert. In the following post, Angela will walk you...

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How to Use Infographics For A Better Annual Report
By Ian Adams on May 11, 2017

Thinking of your next annual report design? I want to share with you how to use infographics to help take your report to the next level.  I'll be honest, as a designer/illustrator I'm...

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Corporate Communications

The Importance of Consistency in Branding
By Guest Blogger on November 18, 2016

Why do consumers choose one brand over the other? What do most people think of when you mention big corporate brands like Apple or Nike? Many neurological studies have shown that people...

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Corporate Communications

The Advantages of a Printed B2B Brochure
By Gil Binne on November 10, 2016

Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking? We all know the many...

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Ready for the Big (trade) Show?
By Gil Binne on November 3, 2016

Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.

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What is a brand?
By Angela Dallin on October 6, 2016

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can...

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