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Branding

[Interview] Changing the Conversation in the Mining Industry Through Web Design
By Sangeet Anand on February 21, 2019

When much of the public thinks of mining, what do you think comes to their minds? It's often that you find that many people have negative perceptions about the mining industry. But the...

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Branding

How to Create Digital Ad Campaigns That Work
By Perry Boeker on January 29, 2019

These days, it's easier than ever to build successful digital ad campaigns. Thanks to available data, we know which design decisions work, why they work, and how to leverage design to...

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Branding

What Makes the Corporate Brand Naming Process Successful?
By Perry Boeker on August 9, 2018

Choosing the right name for your company isn’t easy. First of all, you may have a myriad of ideas, and not know which direction to go in. Add that to the fact that your colleagues will...

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Branding

Why Rebrand a Company: 5 Questions to Ask Yourself
By Perry Boeker on July 19, 2018

Wondering if you should rebrand your company? Then you’re in the right place. Today, I want to share five questions you should ask yourself to determine if you need a rebrand.

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Branding

Flexible Brand Identity Systems
By Angela Dallin on September 29, 2016

Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the...

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