Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?
Blog
As you might expect from communication professionals, we’re an opinionated bunch. Follow our blog for our personal takes on what’s happening.
21
Sep | 2017
How To Create a Powerful Brand with Brand Identity Guidelines
Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.
14
Sep | 2017
Why Rebrand a Company: 5 Questions to Ask Yourself
Gil Binne - Principal and Managing Director Gil is an award-winning Creative Director who balances a keen design sense with the ability to translate abstract concepts into dynamic visual tools for marketing and corporate communication. He's an expert in using traditional and online media to elevate corporate visibility and deliver bottom-line results.Regardless of the nature of your business, one common aspect all companies share is that they operate in an ever-changing marketplace.
05
Sep | 2017
How to Conduct a Brand Audit
Angela Dallin - Art Director Angela takes every project through a demanding creative process, beginning with research and analysis, continuing to brainstorming and conceptualization, before presenting her design solution. She is a highly creative and pragmatic team player. With a broad range of creative experience, Angela has the ability to see even the most difficult design challenge to completion.Your brand is the emotional and psychological connection your customers have with your company, product or service. It is their collective perception and impression. Because it is shaped by public perception, your brand is somewhat like living thing. It has a unique personality and characteristics that evolve over time, due to internal and external factors.