We live in the Digital Age, where the evolution of technology has created new marketing mediums, taking over traditional print media’s place—or has it? Today’s B2B brand marketing strategies still rely heavily on traditional printed marketing materials to provide sales reps with company collateral they need for effective selling. Whether it’s brochures, flyers, fact sheets, buyers guides, or business cards, your clients value the content offering and the tangible accessibility of objects. Not only do printed collateral make effective memory joggers, they also target specific business needs, such as: conference brochures, event banners, and promotional products. Printed marketing materials are not going away anytime soon! Let’s look at the top two basic printed B2B marketing tools that carve out your company’s brand messaging and why they’re so important.