People are more connected than ever because of technology. Honestly answer this: have you ever checked your email while sitting in the bathroom? Most of us might sheepishly answer: YES. Is it comforting to know that you’re not alone in your constant appetite to be in touch?
Recently I read an article advising on sales performance that stated: “The days of ‘A-B-C’ are over.” So many of my previous colleagues working in sales have leaned on this famous phrase. Though I loved the film Glengarry Glen Ross -- when it comes to effective sales techniques in today’s business world, the classic phrase "Always Be Closing" should really be replaced with "Always Be Helping."
Developing digital creative campaigns for clients, that easily outperform their competition, is being made easier these days.
Available data helps us fine-tune everything from logo position to the actual colour of the ad. It seems these essential details are being overlooked by many other agencies. They seem bent on producing beautiful ads that, in many ways, do not achieve the intended results.
In an effort to help all digital ad campaigns perform better, I felt compelled to share the results of our investigations.
When it comes to marketing your business, there are so many options to choose from: in-bound, paid search advertising, SEO, traditional display advertising, social media, TV, radio, direct marketing and directory advertising are just a few of the techniques to embrace. Knowing how your prospects are responding to these different tactics is an essential element of optimizing any campaign and stretching your marketing budget. It is more complex than simply knowing how many people are visiting your website. In my opinion lead generation should be the metric by which you should measure success. I believe you need to know how many people are contacting you, becoming true leads, and actually converting into customers.
What does a design team bring to the party?
Don’t they simply take my content and make it look pretty?
Good design is about a whole lot more.
It’s about clear communication and the ability to convey information in a concise, user-friendly manner.
Good design informs, engages, persuades and sells.
I often encounter people tasked with the responsibility of rebuilding their company's website. They are overwhelmed with the advancements of web technology and find it difficult to understand where the starting point for such a project should be. I have to agree with them. It can be a confusing and daunting process.