Earlier this year, I was presented with the opportunity to accompany a friend on BMW Canada's M European Tour - a special experience reserved for a lucky few, hand-picked BMW customers.
The best ad copy is concise and direct, cutting cleanly to the point. (At least that's what everyone who edits my copy keeps telling me.) Despite the medium, great marketers have a near magical ability to convey novel and sometimes revolutionary ideas in as few words as possible and, in some cases, without any words at all.
I am an advertising geek and a student of its history. I am ‘that guy’ who watches the Super Bowl and now even the Oscars not just for the spectacles themselves but those 30-second TV spots where advertisers spend millions of dollars to draw the consumer closer to their brand.