With the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...
Continue ReadingWith the prevalence of digital media, it is necessary for modern brands to be more responsive, more interactive, and more social. Today the consumer has the power, as never before, to shape...
Continue ReadingThe word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a wide variety of colorful answers. It’s one of those words whose...
Continue ReadingYour brand is the emotional and psychological connection your customers have with your company, product or service. It’s their collective perception and impression, making it essential to...
Continue ReadingVery often, your brand is the first point of contact people have with your business. It provides the information they will use to form their initial impression of your product or service. ...
Continue ReadingParent companies. Subsidiaries. Daughter companies. Expanded product offerings. Spinoffs. All of these corporate structure changes impact your brand and peoples’ perception of it.
Continue ReadingIn response to the Covid-19 pandemic, businesses know it’s important to communicate clearly about their response, and update their website regularly.
Continue ReadingA compelling and memorable brand identity system makes it easier for customers to choose your product or service. It differentiates you. It helps customers understand the features and...
Continue ReadingIs your company thinking about greener annual report design this year? This may be especially important to you if business and stakeholders have strong values around sustainability. Start...
Continue ReadingThere has been more attention given to packaging design in recent years, as companies are realizing that attractive packaging equals increased sales. Think about it: when you are picking...
Continue ReadingMeet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years experience in designing websites that convert. In the following post, Angela will walk you...
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