Though it’s hard to predict when, we can be sure that current social distancing measures will end at some point. Businesses will reopen, people will go back to eating in restaurants,...
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Though it’s hard to predict when, we can be sure that current social distancing measures will end at some point. Businesses will reopen, people will go back to eating in restaurants,...
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Many brands are unsure what to do during the Covid-19 crisis. In the span of two weeks, their campaigns, messaging, and strategy became irrelevant. They don’t want to be silent, yet they...
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Think about the last marketing campaign that made you think, “How did they know?” For me, it was the New York Times’ most recent subscription drive. Their simple, well-targeted messaging...
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Is your website getting the attention it needs? If not, it’s time to revisit your design strategy. People often think of websites as having a single goal: brand awareness or lead generation...
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When assessing your online presence, your website is a key factor, but surely not the only one. A nicely designed website is important, but if no one can find it, much of the time and money...
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