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Tips from a Vancouver User Experience Designer: The UX Design Process
By Angela Dallin on July 20, 2017

Meet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years  experience in designing websites that convert. In the following post, Angela will walk you...

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Web Design

How to Attract Corporate Sponsors for Your Association
By Perry Boeker on June 13, 2017

Many associations today are faced with the challenge of how to attract corporate sponsors. Our client, Skate Canada BC/Yukon, is an example of a real success story in this regard. They...

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Corporate Communications

Membership Engagement Strategy: Essentials for Success
By Perry Boeker on June 6, 2017

Membership engagement strategy is a hot topic among association administrators and nonprofit leadership. And it’s no wonder. Associations and non-profits today face many challenges,...

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5 Questions to Ask When Building your Member Value Proposition
By Perry Boeker on May 30, 2017

At a recent event hosted by a non-profit organization, I had the good fortune to catch up with a friend who serves on the organization’s board. Our discussion quickly turned to the...

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How to Use Infographics For A Better Annual Report
By Ian Adams on May 11, 2017

Thinking of your next annual report design? I want to share with you how to use infographics to help take your report to the next level.  I'll be honest, as a designer/illustrator I'm...

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Corporate Communications

The Importance of Consistency in Branding
By Guest Blogger on November 18, 2016

Why do consumers choose one brand over the other? What do most people think of when you mention big corporate brands like Apple or Nike? Many neurological studies have shown that people...

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Corporate Communications

The Advantages of a Printed B2B Brochure
By Gil Binne on November 10, 2016

Is the printed business brochure, once a fundamental sales tool, still an essential part of your marketing arsenal anymore? Or is this simply old school thinking? We all know the many...

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Ready for the Big (trade) Show?
By Gil Binne on November 3, 2016

Fact: It takes attendees less than five seconds to walk by a 10-foot booth - a very small window of opportunity that requires a properly designed trade show booth to peak audience interest.

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What is a brand?
By Angela Dallin on October 6, 2016

The word “brand” has entered into almost everyone’s vocabulary. But if you were to ask people “what is a brand?” you’d get a variety of answers. It’s one of those words whose meaning can...

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Flexible Brand Identity Systems
By Angela Dallin on September 29, 2016

Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the...

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