Corporate Communications

OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a...

Project Management 101 There are some key steps to follow when managing a print design project. With these checks in place, several basic questions are answered and guidelines created,...

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

Your brand is the emotional and psychological connection your customers have with your company, product or service. It is their collective perception and impression. Because it is shaped...

Packaging & 3D Design

With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time. But to...

Meet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years  experience in designing websites that convert. In the following post, Angela will walk you...

Web Design

Many associations today are faced with the challenge of how to attract corporate sponsors. Our client, Skate Canada BC/Yukon, is an example of a real success story in this regard. They...

At a recent event hosted by a non-profit organization, I had the good fortune to catch up with a friend who serves on the organization’s board. Our discussion quickly turned to the...

Thinking of your next annual report design? I want to share with you how to use infographics to help take your report to the next level.  I'll be honest, as a designer/illustrator I'm...

Corporate Communications

Why do consumers choose one brand over the other? What do most people think of when you mention big corporate brands like Apple or Nike? Many neurological studies have shown that people...