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Corporate Communications

13 Step Design Process that Results in a Great Brochure
By Perry Boeker on October 19, 2017

OK, you’ve been tasked with developing a brochure. Do you use a design template, or do you generate a unique solution? Both have their advantages and disadvantages. To help you make a...

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How to Manage a Graphic Design Project
By Gil Binne on October 5, 2017

Project Management 101 There are some key steps to follow when managing a print design project. With these checks in place, several basic questions are answered and guidelines created,...

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How To Create a Powerful Brand with Brand Identity Guidelines
By Gil Binne on September 21, 2017

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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How to Conduct a Brand Audit
By Angela Dallin on September 5, 2017

Your brand is the emotional and psychological connection your customers have with your company, product or service. It is their collective perception and impression. Because it is shaped...

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Packaging & 3D Design

6 Stand-Out Design Secrets of Expert Packaging Designers
By Gil Binne on August 17, 2017

With online information greatly reducing the need for printed materials, I find it comforting (as a print designer) to know that package design will be with us for a long time. But to...

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Tips from a Vancouver User Experience Designer: The UX Design Process
By Angela Dallin on July 20, 2017

Meet our Vancouver in-house user experience designer Angela Dallin, who has over 10 years  experience in designing websites that convert. In the following post, Angela will walk you...

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Web Design

How to Attract Corporate Sponsors for Your Association
By Perry Boeker on June 13, 2017

Many associations today are faced with the challenge of how to attract corporate sponsors. Our client, Skate Canada BC/Yukon, is an example of a real success story in this regard. They...

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5 Questions to Ask When Building your Member Value Proposition
By Perry Boeker on May 30, 2017

At a recent event hosted by a non-profit organization, I had the good fortune to catch up with a friend who serves on the organization’s board. Our discussion quickly turned to the...

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How to Use Infographics For A Better Annual Report
By Ian Adams on May 11, 2017

Thinking of your next annual report design? I want to share with you how to use infographics to help take your report to the next level.  I'll be honest, as a designer/illustrator I'm...

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Corporate Communications

The Importance of Consistency in Branding
By Guest Blogger on November 18, 2016

Why do consumers choose one brand over the other? What do most people think of when you mention big corporate brands like Apple or Nike? Many neurological studies have shown that people...

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