Planning an online event isn’t only about mapping out content, creating slide decks, and preparing presentations (though there is a lot of that). You also have to entice your audience to...
Continue ReadingPlanning an online event isn’t only about mapping out content, creating slide decks, and preparing presentations (though there is a lot of that). You also have to entice your audience to...
Continue ReadingLet’s call it what it is—B2B companies have an undeserved reputation for being boring in their branding and marketing efforts.
Continue ReadingWith in-person events cancelled for the foreseeable future, many businesses are scrambling to put together new ways to promote new products or simply stay on top of industry trends. Perhaps...
Continue ReadingWe are seeing more and more interest in hydrogen and fuel cell technologies across the globe and these conversations are occurring across many channels. As a hydrogen or fuel cell company,...
Continue ReadingGrowing a community around any product or service is tough. But it’s even tougher for those in the hydrogen and fuel cell industry, since the technology on offer is new and different—even...
Continue ReadingThough it’s hard to predict when, we can be sure that current social distancing measures will end at some point. Businesses will reopen, people will go back to eating in restaurants,...
Continue ReadingIn response to the Covid-19 pandemic, businesses know it’s important to communicate clearly about their response, and update their website regularly.
Continue ReadingCovid-19 has left many business leaders scrambling. Communication strategies suddenly feel out-dated. That content calendar scheduled months in advance is now an artifact from the...
Continue ReadingRight now many businesses are figuring out the best way to use social media.
Continue ReadingMany brands are unsure what to do during the Covid-19 crisis. In the span of two weeks, their campaigns, messaging, and strategy became irrelevant. They don’t want to be silent, yet they...
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