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Branding

How To Create a Powerful Brand with Brand Identity Guidelines
By Perry Boeker on September 21, 2017

Why does every strong brand need a defined brand identity guideline, also known as a graphic standards manual?

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Branding

Flexible Brand Identity Systems
By Angela Dallin on September 29, 2016

Because of the explosion of the digital world in recent years, it is necessary for modern brands to become more responsive, more interactive and more social. Today the consumer has the...

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