Very often, your brand is the first point of contact people have with your business. It provides the information they will use to form their initial impression of your product or service. ...
Continue ReadingVery often, your brand is the first point of contact people have with your business. It provides the information they will use to form their initial impression of your product or service. ...
Continue ReadingHiring a digital marketing and branding agency to work alongside your business can feel like a daunting task. There are so many agencies to choose from and partnering with one can be a...
Continue ReadingIn our previous blog on articulating your value proposition, we talked about the 4 steps required to diagnose whether your value proposition is effective. To refresh your memory, those...
Continue ReadingFor company leaders, establishing a credible personal brand in the social arena is essential. Your position of leadership comes with responsibility, and sharing your knowledge moves your...
Continue ReadingMany prospects come to us needing help with their business, or a new business idea. Their products and services are well thought out and deserve to find an audience, but often their value...
Continue ReadingSmart business owners know the benefits associated with an impactful brand. It helps stakeholders connect with a business’s character and culture, which conveys deeper insight into the...
Continue ReadingParent companies. Subsidiaries. Daughter companies. Expanded product offerings. Spinoffs. All of these corporate structure changes impact your brand and peoples’ perception of it.
Continue ReadingLet’s call it what it is—B2B companies have an undeserved reputation for being boring in their branding and marketing efforts.
Continue ReadingA compelling and memorable brand identity system makes it easier for customers to choose your product or service. It differentiates you. It helps customers understand the features and...
Continue ReadingIf you really want to get your message across to key stakeholders, you need to leverage awesome visual content. Did you know, people can recall 65% of the visual content they see almost...
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